Want to talk about event design that actually works? You’re in the right place…
We’re always saying a stand that just looks good isn’t good enough.
It’s got to feel good. Flow properly. Keep people engaged long enough to spark real conversations.
Here are a few things we always keep in mind when designing spaces for our clients:
🧭 Make it easy to navigate. A stand should feel like a journey, not a maze.
🎯 Start with purpose. Every design decision should link back to why you’re there in the first place.
🪑 Comfort counts. Give people a spot to pause, chat, and connect. It makes all the difference.
🎨 Lighting + colour = atmosphere. They set the tone before your team says a word.
💡 Tech has to earn its place. Don’t throw in a touchscreen just because it looks fancy.
Often, it’s the simplest, cleanest designs that create the strongest impact.
The goal should be to invite, not overwhelm.
To spark conversations.
To leave people remembering your brand, not just your stand.
What do you think makes an exhibition space truly work? We’d love to hear your thoughts.
#EventStrategy #ExhibitionDesign #BrandExperience #EventProfsUk #ExhibitionTips
Want to talk about event design that actually works? You’re in the right place…
We’re always saying a stand that just looks good isn’t good enough.
It’s got to feel good. Flow properly. Keep people engaged long enough to spark real conversations.
Here are a few things we always keep in mind when designing spaces for our clients:
🧭 Make it easy to navigate. A stand should feel like a journey, not a maze.
🎯 Start with purpose. Every design decision should link back to why you’re there in the first place.
🪑 Comfort counts. Give people a spot to pause, chat, and connect. It makes all the difference.
🎨 Lighting + colour = atmosphere. They set the tone before your team says a word.
💡 Tech has to earn its place. Don’t throw in a touchscreen just because it looks fancy.
Often, it’s the simplest, cleanest designs that create the strongest impact.
The goal should be to invite, not overwhelm.
To spark conversations.
To leave people remembering your brand, not just your stand.
What do you think makes an exhibition space truly work? We’d love to hear your thoughts.
#EventStrategy #ExhibitionDesign #BrandExperience #EventProfsUk #ExhibitionTips
It’s been a while since we properly introduced ourselves… and as it’s “back to school” season (so we keep hearing) we thought it was time. So here goes...
We’re Saward Marketing & Events 👋
What do we do? In simple terms:
👉 We design, build & deliver experiences at events. From trade shows and exhibitions, to conferences and activations.
👉 We support clients before, during and after their shows with any element they need a hand with. Transport, design, staffing, logistics, we cover it all.
👉 We make sure everything feels seamless (for you) and standout (for your audience).
But here’s the bit that makes us us:
We’re not just about big flashy stands (though we do love those).
We’re about strategy, support, and making sure you feel looked after from day one 🙌
Some call it project management, some call it event delivery - we call it the professional cuddle approach.
From global exhibitions 🌍
To local launches 🚀
We slot in as part of your team to make sure things just… work.
Smoothly. Stress-free. Successfully.
So if you’re new here, hi 👋 Welcome to Saward Marketing and Events.
If you’ve known us a while, thanks for sticking around 💚
Want to learn more about what we do and how we do it? Just get in touch. We always love to chat.
#EventExperts #ExhibitionDesign #EventStrategy #ExhibitionDelivery #EventProfsUk
It’s been a while since we properly introduced ourselves… and as it’s “back to school” season (so we keep hearing) we thought it was time. So here goes...
We’re Saward Marketing & Events 👋
What do we do? In simple terms:
👉 We design, build & deliver experiences at events. From trade shows and exhibitions, to conferences and activations.
👉 We support clients before, during and after their shows with any element they need a hand with. Transport, design, staffing, logistics, we cover it all.
👉 We make sure everything feels seamless (for you) and standout (for your audience).
But here’s the bit that makes us us:
We’re not just about big flashy stands (though we do love those).
We’re about strategy, support, and making sure you feel looked after from day one 🙌
Some call it project management, some call it event delivery - we call it the professional cuddle approach.
From global exhibitions 🌍
To local launches 🚀
We slot in as part of your team to make sure things just… work.
Smoothly. Stress-free. Successfully.
So if you’re new here, hi 👋 Welcome to Saward Marketing and Events.
If you’ve known us a while, thanks for sticking around 💚
Want to learn more about what we do and how we do it? Just get in touch. We always love to chat.
#EventExperts #ExhibitionDesign #EventStrategy #ExhibitionDelivery #EventProfsUk
Who’s heard us talk about the “Professional Cuddle”? Or should we now be asking… who hasn’t? 😆
If you’ve worked with us before, you’ve probably heard the phrase, and you’ll know we mean it.
The idea came from a conversation with Alicia Lechtenberger (pictured with Jack below) a contractor we worked with in the US. She told us she’d never felt so integrated into a team before, even as an external supplier.
We joked about it at the time… but “the professional cuddle” stuck, and it’s at the heart of how we work.
It’s not about being soft. It’s about being supportive, honest, and 100% dependable. Especially when things get busy, intense or unpredictable.
Whether it’s a major trade show build, a product launch, or a full international exhibition programme, we’re here to make sure you feel genuinely looked after.
That means:
🙌 Straightforward, honest advice! Even if it’s not what you expected to hear
😎 Taking the logistics, stress and last-minute snags off your plate
💃 Being on-site when it counts, not just at the start or end
📞 Keeping communication clear and open. No disappearing acts
When people feel supported, confident and heard, the event always runs better. Want to learn more about how we can work with you and provide that “professional cuddle”? Our DMs are always open.
#EventExperts #ExhibitionDelivery #EventSupport #ExhibitionExperts #EventProfsUK #EventRelationships
Who’s heard us talk about the “Professional Cuddle”? Or should we now be asking… who hasn’t? 😆
If you’ve worked with us before, you’ve probably heard the phrase, and you’ll know we mean it.
The idea came from a conversation with Alicia Lechtenberger (pictured with Jack below) a contractor we worked with in the US. She told us she’d never felt so integrated into a team before, even as an external supplier.
We joked about it at the time… but “the professional cuddle” stuck, and it’s at the heart of how we work.
It’s not about being soft. It’s about being supportive, honest, and 100% dependable. Especially when things get busy, intense or unpredictable.
Whether it’s a major trade show build, a product launch, or a full international exhibition programme, we’re here to make sure you feel genuinely looked after.
That means:
🙌 Straightforward, honest advice! Even if it’s not what you expected to hear
😎 Taking the logistics, stress and last-minute snags off your plate
💃 Being on-site when it counts, not just at the start or end
📞 Keeping communication clear and open. No disappearing acts
When people feel supported, confident and heard, the event always runs better. Want to learn more about how we can work with you and provide that “professional cuddle”? Our DMs are always open.
#EventExperts #ExhibitionDelivery #EventSupport #ExhibitionExperts #EventProfsUK #EventRelationships
We currently feel like we`re in the calm before the event storm (and what a great storm it’s going to be...)
We’re enjoying the last few weeks of relative, summer calm before things really ramp up, because September is shaping up to be a busy one.
Here’s where we`ll be supporting our clients (and most events we have multiple clients!)
🛠 IMHX | 9-11 Sept
🚜 Vertikal Days | 10-11 Sept
🌾 RWM Expo | 17-18 Sept
🚤 EMO Hannover | 22-26 Sept
🏗 Plantworx | 23-25 Sept
And that’s just September. October through December is looking just as full-on. But you know what? We wouldn’t have it any other way.
At Saward Marketing and Events, we thrive in the run-up. It’s the planning, precision, and pulling-together that makes it all work when showtime hits.
And whether we’re boots on the ground or quietly coordinating in the background, we’ll be with our clients every step of the way.
We`re already excited to be working on loads of exciting 2026 events! So, if you`ve got an event coming up this or next year (we wouldn`t turn down 2027 either) then let`s talk.
#EventPlanning #ExhibitionExperts #EventSeason #IMHX2025 #Plantworx2025 #EventProfsUK
We currently feel like we`re in the calm before the event storm (and what a great storm it’s going to be...)
We’re enjoying the last few weeks of relative, summer calm before things really ramp up, because September is shaping up to be a busy one.
Here’s where we`ll be supporting our clients (and most events we have multiple clients!)
🛠 IMHX | 9-11 Sept
🚜 Vertikal Days | 10-11 Sept
🌾 RWM Expo | 17-18 Sept
🚤 EMO Hannover | 22-26 Sept
🏗 Plantworx | 23-25 Sept
And that’s just September. October through December is looking just as full-on. But you know what? We wouldn’t have it any other way.
At Saward Marketing and Events, we thrive in the run-up. It’s the planning, precision, and pulling-together that makes it all work when showtime hits.
And whether we’re boots on the ground or quietly coordinating in the background, we’ll be with our clients every step of the way.
We`re already excited to be working on loads of exciting 2026 events! So, if you`ve got an event coming up this or next year (we wouldn`t turn down 2027 either) then let`s talk.
#EventPlanning #ExhibitionExperts #EventSeason #IMHX2025 #Plantworx2025 #EventProfsUK
The latest article from our Director, Jack, has just gone live in Hub-4 Magazine, and it’s all about making the most of your time at @rwm.expo this September.
RWM is always a standout date in the calendar for us. It brings together leaders and top innovators from the recycling, resource and waste management sectors.
This year, we’re back at the NEC Birmingham supporting one of our brilliant existing clients on-site.
So if you’re heading to RWM, let us know! And keep an eye out for Jack and the team.
And if you want some practical insight for exhibitors looking to make their stand work harder, the link to the article is in the comments.
See you in Birmingham.
#RWM2025 #NECBirmingham #EventProfs #ExhibitionTips #SustainableEvents #BrandExperience
The latest article from our Director, Jack, has just gone live in Hub-4 Magazine, and it’s all about making the most of your time at @rwm.expo this September.
RWM is always a standout date in the calendar for us. It brings together leaders and top innovators from the recycling, resource and waste management sectors.
This year, we’re back at the NEC Birmingham supporting one of our brilliant existing clients on-site.
So if you’re heading to RWM, let us know! And keep an eye out for Jack and the team.
And if you want some practical insight for exhibitors looking to make their stand work harder, the link to the article is in the comments.
See you in Birmingham.
#RWM2025 #NECBirmingham #EventProfs #ExhibitionTips #SustainableEvents #BrandExperience
If every event is a stage (which it is) then what story are you telling?
When it comes to events, you’re not just showing up. You’re showing something... Whether it`s what you`re intending to show or not.
Every stand, every talk, every handshake is part of a bigger narrative. Whether you realise it or not, your brand is telling a story.
So the question is… what kind of story is it?
🎭 Is it bold and confident, or quiet and forgettable?
📖 Is it clear and purposeful, or a little all over the place?
📸 Is it memorable for the right reasons, or not?
At Saward Marketing and Events, we help our clients figure out the story they want to tell before any other decision is made. We then bring it to life with purpose, clarity and energy.
With event saturation becoming an even bigger problem, it`s crucial you make the most of every moment and every encounter.
Want to make sure your next chapter counts? Get in touch.
#BrandStorytelling #ExhibitionDesign #EventMarketing #LiveEvents #CreativeEvents #EventProfsUK #EventExperts
If every event is a stage (which it is) then what story are you telling?
When it comes to events, you’re not just showing up. You’re showing something... Whether it`s what you`re intending to show or not.
Every stand, every talk, every handshake is part of a bigger narrative. Whether you realise it or not, your brand is telling a story.
So the question is… what kind of story is it?
🎭 Is it bold and confident, or quiet and forgettable?
📖 Is it clear and purposeful, or a little all over the place?
📸 Is it memorable for the right reasons, or not?
At Saward Marketing and Events, we help our clients figure out the story they want to tell before any other decision is made. We then bring it to life with purpose, clarity and energy.
With event saturation becoming an even bigger problem, it`s crucial you make the most of every moment and every encounter.
Want to make sure your next chapter counts? Get in touch.
#BrandStorytelling #ExhibitionDesign #EventMarketing #LiveEvents #CreativeEvents #EventProfsUK #EventExperts
If you didn’t already know, videography is one of the many strings to our bow here at Saward Marketing & Events.
What started out as content creation for exhibition AV screens has grown into a full suite of visual storytelling:
📹 Testimonial interviews that actually feel human
🚁 Drone footage that adds proper cinematic drama
⏱️ Timelapse builds showing hours of work in seconds
🏢 On-location premise filming to bring your brand to life
📸 Staff headshots and team moments that aren’t staged awkwardly by the water cooler
It’s a part of the business we genuinely love, and one that’s become an essential tool for our clients looking to maximise ROI and visual impact before, during, and after events.
We’re not saying our director thinks he’s the next Spielberg… but give him a clapperboard and some aviators, and he`s not far.
So, if you’re after standout video and photo content for your next campaign, event, or exhibition – let’s chat. We’ve got the gear, the team, and the creative chops to make your brand look (and sound) brilliant.
#EventMarketing #Videography #ContentCreation #VisualStoryTelling
If you didn’t already know, videography is one of the many strings to our bow here at Saward Marketing & Events.
What started out as content creation for exhibition AV screens has grown into a full suite of visual storytelling:
📹 Testimonial interviews that actually feel human
🚁 Drone footage that adds proper cinematic drama
⏱️ Timelapse builds showing hours of work in seconds
🏢 On-location premise filming to bring your brand to life
📸 Staff headshots and team moments that aren’t staged awkwardly by the water cooler
It’s a part of the business we genuinely love, and one that’s become an essential tool for our clients looking to maximise ROI and visual impact before, during, and after events.
We’re not saying our director thinks he’s the next Spielberg… but give him a clapperboard and some aviators, and he`s not far.
So, if you’re after standout video and photo content for your next campaign, event, or exhibition – let’s chat. We’ve got the gear, the team, and the creative chops to make your brand look (and sound) brilliant.
#EventMarketing #Videography #ContentCreation #VisualStoryTelling
We’ve been up in Aberdeen this week supporting @tallshipsaberdeen and what a brilliant event to be part of ⚓
Jack’s been on the ground as Event Services Manager, supporting the Ship Liaison Officers to make sure each visiting vessel had everything they needed.
From fuel and food to water, waste, and everything in between.
It was not the pirate’s life for us. It was the well organised and well stocked life.
Alongside that, we’ve been working across the wider site on general event management and helping shape a smooth de-rig process as the event wraps up.
We absolutely love working in these kinds of live environments.
It’s never just about big builds, tall ships or headline branding.
It’s always about operational know-how, communication, and making sure the right people have what they need when they need it, so the show can go on without a hitch.
That’s why we love what we do at Saward Marketing and Events.
It’s an added bonus to be up here with so many trusted industry friends and familiar faces.
We’d love to know, have you ever been to a Tall Ships event? They’re such fun, highly recommended.
#LiveEvents #EventOperations #EventProfsUK #BehindTheScenes #EventExperts
We’ve been up in Aberdeen this week supporting @tallshipsaberdeen and what a brilliant event to be part of ⚓
Jack’s been on the ground as Event Services Manager, supporting the Ship Liaison Officers to make sure each visiting vessel had everything they needed.
From fuel and food to water, waste, and everything in between.
It was not the pirate’s life for us. It was the well organised and well stocked life.
Alongside that, we’ve been working across the wider site on general event management and helping shape a smooth de-rig process as the event wraps up.
We absolutely love working in these kinds of live environments.
It’s never just about big builds, tall ships or headline branding.
It’s always about operational know-how, communication, and making sure the right people have what they need when they need it, so the show can go on without a hitch.
That’s why we love what we do at Saward Marketing and Events.
It’s an added bonus to be up here with so many trusted industry friends and familiar faces.
We’d love to know, have you ever been to a Tall Ships event? They’re such fun, highly recommended.
#LiveEvents #EventOperations #EventProfsUK #BehindTheScenes #EventExperts
You can have the slickest stand, the best giveaways, the boldest visuals, but if there’s no genuine connection? Well, the moment rarely lasts does it?
At Saward Marketing and Events, we know from experience that people are the real differentiator.
😁 A warm smile.
🦜 A good conversation.
🕺 A bit of shared humour over a long day on-site.
That’s the stuff attendees remember.
It’s also the bit that turns a curious passersby into actual leads, and fleeting chats into long-term clients.
That’s why we design with human interaction in mind.
🗣 Clear space for conversations.
🌟 Moments that create emotion, not just noise.
👋 Easy ways to identify and approach your team.
At the end of the day, the most powerful part of any event isn’t the lights, the build, or even the branding.
It’s the people and the connection. and we’re here to help you create it.
Just get in touch to start the conversation on how we can support.
#EventStrategy #HumanConnection #ExhibitionDesign #EventMarketing #ExperientialEvents
You can have the slickest stand, the best giveaways, the boldest visuals, but if there’s no genuine connection? Well, the moment rarely lasts does it?
At Saward Marketing and Events, we know from experience that people are the real differentiator.
😁 A warm smile.
🦜 A good conversation.
🕺 A bit of shared humour over a long day on-site.
That’s the stuff attendees remember.
It’s also the bit that turns a curious passersby into actual leads, and fleeting chats into long-term clients.
That’s why we design with human interaction in mind.
🗣 Clear space for conversations.
🌟 Moments that create emotion, not just noise.
👋 Easy ways to identify and approach your team.
At the end of the day, the most powerful part of any event isn’t the lights, the build, or even the branding.
It’s the people and the connection. and we’re here to help you create it.
Just get in touch to start the conversation on how we can support.
#EventStrategy #HumanConnection #ExhibitionDesign #EventMarketing #ExperientialEvents
Engines. Energy. Excitement… @fosgoodwood never disappoints, does it?
From the build-up behind the scenes, all the way through to hearing the last roar on the track, we really think there’s nothing quite like it.
We’ve been involved at Goodwood in a few different ways over the years, and it always reminds us what this industry is capable of when brilliant people come together.
It’s bold branding.
Slick logistics.
Smart design.
And above all else: connection.
Thousands of attendees, dozens of teams, all for one, united and incredible experience.
Massive respect to everyone, including some of our colleagues, working behind the scenes to bring it to life.
So were you there this year? Have you been before? Have you ever heard an event so LOUD before?
#EventProfsUK #LiveEvents #BrandExperience #EventDelivery #Goodwoodfos
Engines. Energy. Excitement… @fosgoodwood never disappoints, does it?
From the build-up behind the scenes, all the way through to hearing the last roar on the track, we really think there’s nothing quite like it.
We’ve been involved at Goodwood in a few different ways over the years, and it always reminds us what this industry is capable of when brilliant people come together.
It’s bold branding.
Slick logistics.
Smart design.
And above all else: connection.
Thousands of attendees, dozens of teams, all for one, united and incredible experience.
Massive respect to everyone, including some of our colleagues, working behind the scenes to bring it to life.
So were you there this year? Have you been before? Have you ever heard an event so LOUD before?
#EventProfsUK #LiveEvents #BrandExperience #EventDelivery #Goodwoodfos
We’ve been supporting clients at the @agritechnica exhibition in Hannover for years, delivering creative, reliable, end-to-end event support at one of the world’s biggest agricultural exhibitions.
From the moment the halls open, to the second the last box is packed, our team is there to make sure everything runs smoothly for all of our clients.
We know @hannover_messe inside out, from accommodation challenges and vehicle access, to build regulations, local suppliers, and the best way to bring a brand to life in a venue this size.
One of our long-standing clients put it better than we ever could:
“Jack Saward and his group have always provided a professional service resulting in great looking stands that attract visitors. We`ve used them across Europe for years, and every time they deliver. When we`ve not taken their advice, we’ve regretted it!”
– Owner, SmartAG Systems
So, whether you’re exhibiting for the first time or looking for a new event partner who will take the pressure off and deliver results, we’d love to chat.
Get in touch and we can build something brilliant together.
We’ve been supporting clients at the @agritechnica exhibition in Hannover for years, delivering creative, reliable, end-to-end event support at one of the world’s biggest agricultural exhibitions.
From the moment the halls open, to the second the last box is packed, our team is there to make sure everything runs smoothly for all of our clients.
We know @hannover_messe inside out, from accommodation challenges and vehicle access, to build regulations, local suppliers, and the best way to bring a brand to life in a venue this size.
One of our long-standing clients put it better than we ever could:
“Jack Saward and his group have always provided a professional service resulting in great looking stands that attract visitors. We`ve used them across Europe for years, and every time they deliver. When we`ve not taken their advice, we’ve regretted it!”
– Owner, SmartAG Systems
So, whether you’re exhibiting for the first time or looking for a new event partner who will take the pressure off and deliver results, we’d love to chat.
Get in touch and we can build something brilliant together.
We were so pleased to hear discussions happening at @bauma.official this year about sustainable construction. But naturally it left us wondering, what about sustainable construction of events? 🤔
Here are our 2 cents...
🚗 Travel
Transport is a huge contributor to the event industry`s significant carbon footprint. Across the build, event days and break, hundreds or thousands of journeys are made to attend or work at these locations, making incentivising eco-friendly transport so important.
We regularly get positive feedback about how much we use (where possible) members of the team who live closer to events, or have genuine local knowledge which enhances our delivery and also reduces our carbon footprint for staff travel.
We also love when events choose to run reward schemes or discounts for attendees or employees who travel by public transport, and should ensure a viable public transport option is available.
🔋 Digitialisation
With so many exciting tech innovations in the event sector, the opportunity to minimise printing and waste is huge.
Electric signage, event apps to replace physical maps or leaflets, and digital badging solutions could all be part of a plan to improve the sustainability of an event.
🚮 Plastic Reduction
We`ve all left an event or tradeshow with a tote bag bursting with freebie plastic swag we never end up using.
In the interest of minimising unnecessary plastic usage, exhibitors can get creative with their stand display and offerings to attendees - discounts, digital giveaways or smaller eco friendly gifts.
They`re great ways to draw in engaged attendees without offering them yet another branded biro...
Let us know if you`d like more top sustainability tips.
If factoring sustainable practices into your event or exhibitor stand is proving a challenge, get in touch today to chat with the team. We`d love to help!
#ExhibitionLife #ExhibitorTips #EventProfsUK #EventStrategy #WeCreateExperiences
We were so pleased to hear discussions happening at @bauma.official this year about sustainable construction. But naturally it left us wondering, what about sustainable construction of events? 🤔
Here are our 2 cents...
🚗 Travel
Transport is a huge contributor to the event industry`s significant carbon footprint. Across the build, event days and break, hundreds or thousands of journeys are made to attend or work at these locations, making incentivising eco-friendly transport so important.
We regularly get positive feedback about how much we use (where possible) members of the team who live closer to events, or have genuine local knowledge which enhances our delivery and also reduces our carbon footprint for staff travel.
We also love when events choose to run reward schemes or discounts for attendees or employees who travel by public transport, and should ensure a viable public transport option is available.
🔋 Digitialisation
With so many exciting tech innovations in the event sector, the opportunity to minimise printing and waste is huge.
Electric signage, event apps to replace physical maps or leaflets, and digital badging solutions could all be part of a plan to improve the sustainability of an event.
🚮 Plastic Reduction
We`ve all left an event or tradeshow with a tote bag bursting with freebie plastic swag we never end up using.
In the interest of minimising unnecessary plastic usage, exhibitors can get creative with their stand display and offerings to attendees - discounts, digital giveaways or smaller eco friendly gifts.
They`re great ways to draw in engaged attendees without offering them yet another branded biro...
Let us know if you`d like more top sustainability tips.
If factoring sustainable practices into your event or exhibitor stand is proving a challenge, get in touch today to chat with the team. We`d love to help!
#ExhibitionLife #ExhibitorTips #EventProfsUK #EventStrategy #WeCreateExperiences
Working in event management often means staying behind the scenes. Whether it’s because clients prefer discretion or we’re supporting our industry peers and fellow event agencies, a lot of what […]
I’ve been on the client side, juggling five different agencies to get one event over the line. It’s stressful, inefficient, and too often things slip through the cracks. So we […]
We were proud to see our very own Jack Saward featured in the latest StandOut Magazine (Stand Out Live Events Magazine) article on something we feel passionately about… working with […]
