NDAs come with the territory in our world of events.
It means we can’t always share the photos, name-drops, or behind-the-scenes stories of some of the projects we`re most proud of.
But here’s what we can say...
We`re grateful for the trust that some of the world’s biggest and best brands place in us to deliver quietly, strategically, and well.
Sometimes that means us being front and centre. Other times, it means blending into the background as an extension of their team.
Either way, the measure of success isn’t how loudly we shout about it, it’s in the relationships built, the problems solved, and the events that just… work.
Not every project makes it to LinkedIn, but that doesn’t make them any less meaningful. In fact, those are often the ones that stay with me the longest.
Do my fellow NDAers agree?
#EventProfsUK #ExhibitionDelivery
NDAs come with the territory in our world of events.
It means we can’t always share the photos, name-drops, or behind-the-scenes stories of some of the projects we`re most proud of.
But here’s what we can say...
We`re grateful for the trust that some of the world’s biggest and best brands place in us to deliver quietly, strategically, and well.
Sometimes that means us being front and centre. Other times, it means blending into the background as an extension of their team.
Either way, the measure of success isn’t how loudly we shout about it, it’s in the relationships built, the problems solved, and the events that just… work.
Not every project makes it to LinkedIn, but that doesn’t make them any less meaningful. In fact, those are often the ones that stay with me the longest.
Do my fellow NDAers agree?
#EventProfsUK #ExhibitionDelivery
We`re proud to be at Event Buyers Live this year, and even proud of our Founder Jack Saward, who is a returning 2025 Ambassador.
Three days at EBL can truly change the game for the full year.
The event is packed with important conversations, partnership potential, and the chance to be in a room with the right people who genuinely want to make events better for all.
If you’re an event organiser and:
• You handle procurement or event budgets
• You want to benchmark new products, services and solutions
• You’d benefit from building new industry relationships
Then team Saward Marketing and Events would love to see you there...
📅 10–12 November 2025
📍 @Event Buyers Live
Applications close on 31st October so if you`re interested, act fast! We`d recommend you speak to Janine Walmsley or one of the team.
We seriously cannot wait for this, and are especially looking forward to seeing our friends, GL Events, Trojan Security, Red Box, Plantworx, Hillhead, Versitile to name a few.
See you there?
#EventBuyersLive #EventProfsUK #EventProcurement #EventNetworking
We`re proud to be at Event Buyers Live this year, and even proud of our Founder Jack Saward, who is a returning 2025 Ambassador.
Three days at EBL can truly change the game for the full year.
The event is packed with important conversations, partnership potential, and the chance to be in a room with the right people who genuinely want to make events better for all.
If you’re an event organiser and:
• You handle procurement or event budgets
• You want to benchmark new products, services and solutions
• You’d benefit from building new industry relationships
Then team Saward Marketing and Events would love to see you there...
📅 10–12 November 2025
📍 @Event Buyers Live
Applications close on 31st October so if you`re interested, act fast! We`d recommend you speak to Janine Walmsley or one of the team.
We seriously cannot wait for this, and are especially looking forward to seeing our friends, GL Events, Trojan Security, Red Box, Plantworx, Hillhead, Versitile to name a few.
See you there?
#EventBuyersLive #EventProfsUK #EventProcurement #EventNetworking
"You and your team made the whole process so much smoother and easier than I ever anticipated."
This is what it`s all about for us.
Our mission is to make the entire event process as smooth and easy as possible for our clients, and everyone we encounter at events.
Events can be complicated.
New (to you) and large venues can be challenging to navigate.
Travelling with your team and kit across the globe to a new country can mean all sorts of obstacles you didn`t know existed.
We`re here to help every step of the way.
Got an event coming up that you`re exhibiting at and would like some support? You know where to find us. And if we can`t help you, we`ll point you in the direction of the team that can.
"You and your team made the whole process so much smoother and easier than I ever anticipated."
This is what it`s all about for us.
Our mission is to make the entire event process as smooth and easy as possible for our clients, and everyone we encounter at events.
Events can be complicated.
New (to you) and large venues can be challenging to navigate.
Travelling with your team and kit across the globe to a new country can mean all sorts of obstacles you didn`t know existed.
We`re here to help every step of the way.
Got an event coming up that you`re exhibiting at and would like some support? You know where to find us. And if we can`t help you, we`ll point you in the direction of the team that can.
We interrupted Jack`s recovery time to ask for his September reflections, and you can probably tell from this video it`s been an AMAZING but BUSY September.
The Saward Marketing and Events team have been working with 15 clients across 5 shows.
🛠 IMHX
🚜 Vertikal Days
🌾 RWM Expo
🚤 EMO Hannover
🏗 Plantworx
The team have pulled out all of the stops.
The feedback we`ve gotten from clients has been incredible.
And we`ve got an exciting October and November ahead too.
How`s your September been?
#EventProfsUK #ExhibitionTips #EventMarketing #PostEventPlanning #ExhibitionExperts #EventSupport #EventStrategy #BrandExperience #ExhibitionDesign
We interrupted Jack`s recovery time to ask for his September reflections, and you can probably tell from this video it`s been an AMAZING but BUSY September.
The Saward Marketing and Events team have been working with 15 clients across 5 shows.
🛠 IMHX
🚜 Vertikal Days
🌾 RWM Expo
🚤 EMO Hannover
🏗 Plantworx
The team have pulled out all of the stops.
The feedback we`ve gotten from clients has been incredible.
And we`ve got an exciting October and November ahead too.
How`s your September been?
#EventProfsUK #ExhibitionTips #EventMarketing #PostEventPlanning #ExhibitionExperts #EventSupport #EventStrategy #BrandExperience #ExhibitionDesign
It’s always rewarding to see our clients get such positive outcomes from the events we support.
At @rwm.expo, the feedback wasn’t just about the stand design and service we provided, it was also about the show itself. The team had fantastic engagement, with great quality visitors coming through their space. The investment they made into their stand is already looking promising, giving their sales team strong opportunities for the months ahead.
A big thank you to Stuart McCrum and the @mclanahancorporation team for trusting us to be part of your extended team on this project, it’s been a pleasure working alongside you.
#rwm2025 #eventdesign #recycling #professionalcuddle #wecreateexperiences
It’s always rewarding to see our clients get such positive outcomes from the events we support.
At @rwm.expo, the feedback wasn’t just about the stand design and service we provided, it was also about the show itself. The team had fantastic engagement, with great quality visitors coming through their space. The investment they made into their stand is already looking promising, giving their sales team strong opportunities for the months ahead.
A big thank you to Stuart McCrum and the @mclanahancorporation team for trusting us to be part of your extended team on this project, it’s been a pleasure working alongside you.
#rwm2025 #eventdesign #recycling #professionalcuddle #wecreateexperiences
A hill we`ll die on... What happens after an event is just as important as what happens during it.
Too many teams let the energy drop the moment the lights go off, but that’s when the real opportunities can slip away.
Here’s how we keep the momentum going for our clients:
💪 Follow up with purpose: More than a “thanks for stopping by”. Make it personal and relevant.
📊 Act on your data: Leads with no follow-up are just names in a spreadsheet.
🤝 Debrief like you mean it! What worked? What flopped? What can we improve next time?
If you’ve put months of effort into showing up well, don’t let the impact fade just because the vans have left.
And we`re curious, who’s nailed their post-event follow-up with you recently? Let’s give them a shout-out.
#EventMarketing #ExhibitionTips #PostEventPlanning #EventProfsUK #EventData
A hill we`ll die on... What happens after an event is just as important as what happens during it.
Too many teams let the energy drop the moment the lights go off, but that’s when the real opportunities can slip away.
Here’s how we keep the momentum going for our clients:
💪 Follow up with purpose: More than a “thanks for stopping by”. Make it personal and relevant.
📊 Act on your data: Leads with no follow-up are just names in a spreadsheet.
🤝 Debrief like you mean it! What worked? What flopped? What can we improve next time?
If you’ve put months of effort into showing up well, don’t let the impact fade just because the vans have left.
And we`re curious, who’s nailed their post-event follow-up with you recently? Let’s give them a shout-out.
#EventMarketing #ExhibitionTips #PostEventPlanning #EventProfsUK #EventData
Behind every successful event, there’s often a huge team and chain of people that makes it happen.
At Saward Marketing & Events, we spend a lot of time talking about how we support our clients. But really, none of it would be possible without the brilliant people behind the work.
The ones behind “the professional cuddle.”
This is a thank you to our team.
🧑💼 Whether you’re full-time, part-time, or freelance.
👷♀️ Whether you’re with us every day, or just once a year.
Every single one of you brings something unique, and our clients feel the difference because of it.
It’s not just the things they see, it’s all the things they don’t.
The problem is fixed before they’ve even noticed.
The calm heads in stressful moments.
The details handled so smoothly that clients can focus on what really matters.
So here’s to the Saward Marketing and Events team. You’re the reason the “professional cuddle” isn’t just a phrase… it’s a standard. And we couldn’t do any of it without you.
#TeamSaward #EventProfsUK #ExhibitionExperts #EventSupport #TradeShowPros
Behind every successful event, there’s often a huge team and chain of people that makes it happen.
At Saward Marketing & Events, we spend a lot of time talking about how we support our clients. But really, none of it would be possible without the brilliant people behind the work.
The ones behind “the professional cuddle.”
This is a thank you to our team.
🧑💼 Whether you’re full-time, part-time, or freelance.
👷♀️ Whether you’re with us every day, or just once a year.
Every single one of you brings something unique, and our clients feel the difference because of it.
It’s not just the things they see, it’s all the things they don’t.
The problem is fixed before they’ve even noticed.
The calm heads in stressful moments.
The details handled so smoothly that clients can focus on what really matters.
So here’s to the Saward Marketing and Events team. You’re the reason the “professional cuddle” isn’t just a phrase… it’s a standard. And we couldn’t do any of it without you.
#TeamSaward #EventProfsUK #ExhibitionExperts #EventSupport #TradeShowPros
Want to talk about event design that actually works? You’re in the right place…
We’re always saying a stand that just looks good isn’t good enough.
It’s got to feel good. Flow properly. Keep people engaged long enough to spark real conversations.
Here are a few things we always keep in mind when designing spaces for our clients:
🧭 Make it easy to navigate. A stand should feel like a journey, not a maze.
🎯 Start with purpose. Every design decision should link back to why you’re there in the first place.
🪑 Comfort counts. Give people a spot to pause, chat, and connect. It makes all the difference.
🎨 Lighting + colour = atmosphere. They set the tone before your team says a word.
💡 Tech has to earn its place. Don’t throw in a touchscreen just because it looks fancy.
Often, it’s the simplest, cleanest designs that create the strongest impact.
The goal should be to invite, not overwhelm.
To spark conversations.
To leave people remembering your brand, not just your stand.
What do you think makes an exhibition space truly work? We’d love to hear your thoughts.
#EventStrategy #ExhibitionDesign #BrandExperience #EventProfsUk #ExhibitionTips
Want to talk about event design that actually works? You’re in the right place…
We’re always saying a stand that just looks good isn’t good enough.
It’s got to feel good. Flow properly. Keep people engaged long enough to spark real conversations.
Here are a few things we always keep in mind when designing spaces for our clients:
🧭 Make it easy to navigate. A stand should feel like a journey, not a maze.
🎯 Start with purpose. Every design decision should link back to why you’re there in the first place.
🪑 Comfort counts. Give people a spot to pause, chat, and connect. It makes all the difference.
🎨 Lighting + colour = atmosphere. They set the tone before your team says a word.
💡 Tech has to earn its place. Don’t throw in a touchscreen just because it looks fancy.
Often, it’s the simplest, cleanest designs that create the strongest impact.
The goal should be to invite, not overwhelm.
To spark conversations.
To leave people remembering your brand, not just your stand.
What do you think makes an exhibition space truly work? We’d love to hear your thoughts.
#EventStrategy #ExhibitionDesign #BrandExperience #EventProfsUk #ExhibitionTips
It’s been a while since we properly introduced ourselves… and as it’s “back to school” season (so we keep hearing) we thought it was time. So here goes...
We’re Saward Marketing & Events 👋
What do we do? In simple terms:
👉 We design, build & deliver experiences at events. From trade shows and exhibitions, to conferences and activations.
👉 We support clients before, during and after their shows with any element they need a hand with. Transport, design, staffing, logistics, we cover it all.
👉 We make sure everything feels seamless (for you) and standout (for your audience).
But here’s the bit that makes us us:
We’re not just about big flashy stands (though we do love those).
We’re about strategy, support, and making sure you feel looked after from day one 🙌
Some call it project management, some call it event delivery - we call it the professional cuddle approach.
From global exhibitions 🌍
To local launches 🚀
We slot in as part of your team to make sure things just… work.
Smoothly. Stress-free. Successfully.
So if you’re new here, hi 👋 Welcome to Saward Marketing and Events.
If you’ve known us a while, thanks for sticking around 💚
Want to learn more about what we do and how we do it? Just get in touch. We always love to chat.
#EventExperts #ExhibitionDesign #EventStrategy #ExhibitionDelivery #EventProfsUk
It’s been a while since we properly introduced ourselves… and as it’s “back to school” season (so we keep hearing) we thought it was time. So here goes...
We’re Saward Marketing & Events 👋
What do we do? In simple terms:
👉 We design, build & deliver experiences at events. From trade shows and exhibitions, to conferences and activations.
👉 We support clients before, during and after their shows with any element they need a hand with. Transport, design, staffing, logistics, we cover it all.
👉 We make sure everything feels seamless (for you) and standout (for your audience).
But here’s the bit that makes us us:
We’re not just about big flashy stands (though we do love those).
We’re about strategy, support, and making sure you feel looked after from day one 🙌
Some call it project management, some call it event delivery - we call it the professional cuddle approach.
From global exhibitions 🌍
To local launches 🚀
We slot in as part of your team to make sure things just… work.
Smoothly. Stress-free. Successfully.
So if you’re new here, hi 👋 Welcome to Saward Marketing and Events.
If you’ve known us a while, thanks for sticking around 💚
Want to learn more about what we do and how we do it? Just get in touch. We always love to chat.
#EventExperts #ExhibitionDesign #EventStrategy #ExhibitionDelivery #EventProfsUk
Who’s heard us talk about the “Professional Cuddle”? Or should we now be asking… who hasn’t? 😆
If you’ve worked with us before, you’ve probably heard the phrase, and you’ll know we mean it.
The idea came from a conversation with Alicia Lechtenberger (pictured with Jack below) a contractor we worked with in the US. She told us she’d never felt so integrated into a team before, even as an external supplier.
We joked about it at the time… but “the professional cuddle” stuck, and it’s at the heart of how we work.
It’s not about being soft. It’s about being supportive, honest, and 100% dependable. Especially when things get busy, intense or unpredictable.
Whether it’s a major trade show build, a product launch, or a full international exhibition programme, we’re here to make sure you feel genuinely looked after.
That means:
🙌 Straightforward, honest advice! Even if it’s not what you expected to hear
😎 Taking the logistics, stress and last-minute snags off your plate
💃 Being on-site when it counts, not just at the start or end
📞 Keeping communication clear and open. No disappearing acts
When people feel supported, confident and heard, the event always runs better. Want to learn more about how we can work with you and provide that “professional cuddle”? Our DMs are always open.
#EventExperts #ExhibitionDelivery #EventSupport #ExhibitionExperts #EventProfsUK #EventRelationships
Who’s heard us talk about the “Professional Cuddle”? Or should we now be asking… who hasn’t? 😆
If you’ve worked with us before, you’ve probably heard the phrase, and you’ll know we mean it.
The idea came from a conversation with Alicia Lechtenberger (pictured with Jack below) a contractor we worked with in the US. She told us she’d never felt so integrated into a team before, even as an external supplier.
We joked about it at the time… but “the professional cuddle” stuck, and it’s at the heart of how we work.
It’s not about being soft. It’s about being supportive, honest, and 100% dependable. Especially when things get busy, intense or unpredictable.
Whether it’s a major trade show build, a product launch, or a full international exhibition programme, we’re here to make sure you feel genuinely looked after.
That means:
🙌 Straightforward, honest advice! Even if it’s not what you expected to hear
😎 Taking the logistics, stress and last-minute snags off your plate
💃 Being on-site when it counts, not just at the start or end
📞 Keeping communication clear and open. No disappearing acts
When people feel supported, confident and heard, the event always runs better. Want to learn more about how we can work with you and provide that “professional cuddle”? Our DMs are always open.
#EventExperts #ExhibitionDelivery #EventSupport #ExhibitionExperts #EventProfsUK #EventRelationships
We currently feel like we`re in the calm before the event storm (and what a great storm it’s going to be...)
We’re enjoying the last few weeks of relative, summer calm before things really ramp up, because September is shaping up to be a busy one.
Here’s where we`ll be supporting our clients (and most events we have multiple clients!)
🛠 IMHX | 9-11 Sept
🚜 Vertikal Days | 10-11 Sept
🌾 RWM Expo | 17-18 Sept
🚤 EMO Hannover | 22-26 Sept
🏗 Plantworx | 23-25 Sept
And that’s just September. October through December is looking just as full-on. But you know what? We wouldn’t have it any other way.
At Saward Marketing and Events, we thrive in the run-up. It’s the planning, precision, and pulling-together that makes it all work when showtime hits.
And whether we’re boots on the ground or quietly coordinating in the background, we’ll be with our clients every step of the way.
We`re already excited to be working on loads of exciting 2026 events! So, if you`ve got an event coming up this or next year (we wouldn`t turn down 2027 either) then let`s talk.
#EventPlanning #ExhibitionExperts #EventSeason #IMHX2025 #Plantworx2025 #EventProfsUK
We currently feel like we`re in the calm before the event storm (and what a great storm it’s going to be...)
We’re enjoying the last few weeks of relative, summer calm before things really ramp up, because September is shaping up to be a busy one.
Here’s where we`ll be supporting our clients (and most events we have multiple clients!)
🛠 IMHX | 9-11 Sept
🚜 Vertikal Days | 10-11 Sept
🌾 RWM Expo | 17-18 Sept
🚤 EMO Hannover | 22-26 Sept
🏗 Plantworx | 23-25 Sept
And that’s just September. October through December is looking just as full-on. But you know what? We wouldn’t have it any other way.
At Saward Marketing and Events, we thrive in the run-up. It’s the planning, precision, and pulling-together that makes it all work when showtime hits.
And whether we’re boots on the ground or quietly coordinating in the background, we’ll be with our clients every step of the way.
We`re already excited to be working on loads of exciting 2026 events! So, if you`ve got an event coming up this or next year (we wouldn`t turn down 2027 either) then let`s talk.
#EventPlanning #ExhibitionExperts #EventSeason #IMHX2025 #Plantworx2025 #EventProfsUK
The latest article from our Director, Jack, has just gone live in Hub-4 Magazine, and it’s all about making the most of your time at @rwm.expo this September.
RWM is always a standout date in the calendar for us. It brings together leaders and top innovators from the recycling, resource and waste management sectors.
This year, we’re back at the NEC Birmingham supporting one of our brilliant existing clients on-site.
So if you’re heading to RWM, let us know! And keep an eye out for Jack and the team.
And if you want some practical insight for exhibitors looking to make their stand work harder, the link to the article is in the comments.
See you in Birmingham.
#RWM2025 #NECBirmingham #EventProfs #ExhibitionTips #SustainableEvents #BrandExperience
The latest article from our Director, Jack, has just gone live in Hub-4 Magazine, and it’s all about making the most of your time at @rwm.expo this September.
RWM is always a standout date in the calendar for us. It brings together leaders and top innovators from the recycling, resource and waste management sectors.
This year, we’re back at the NEC Birmingham supporting one of our brilliant existing clients on-site.
So if you’re heading to RWM, let us know! And keep an eye out for Jack and the team.
And if you want some practical insight for exhibitors looking to make their stand work harder, the link to the article is in the comments.
See you in Birmingham.
#RWM2025 #NECBirmingham #EventProfs #ExhibitionTips #SustainableEvents #BrandExperience
Working in event management often means staying behind the scenes. Whether it’s because clients prefer discretion or we’re supporting our industry peers and fellow event agencies, a lot of what […]
I’ve been on the client side, juggling five different agencies to get one event over the line. It’s stressful, inefficient, and too often things slip through the cracks. So we […]
We were proud to see our very own Jack Saward featured in the latest StandOut Magazine (Stand Out Live Events Magazine) article on something we feel passionately about… working with […]
