The Secret to a Successful Exhibition
Saward Marketing Helping brands connect through powerful events and experiences We often get asked: “What’s the secret to a successful exhibition?” The reality is, there isn’t one single secret. Exhibitions […]
EVENTS & EXHIBITIONS
PUBLIC RELATIONS
PROJECT MANAGEMENT
DESIGN
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Let’s talk about island stands for a minute. They look great. They make an impact. They can own a hall when done right. But here’s the catch:
They don’t work without the right people 👯
We’ve seen so many island stands that look incredible… and then sit empty because no one’s thought about how to staff them properly.
The more open space you have, the more proactive your team needs to be.
There’s nowhere to hide, no back wall to lean on, and no funnel to naturally draw people in.
Every direction is a front. Every visitor is a potential conversation.
So if you’re investing in an island stand, make sure you’re also investing in:
• Enough people to cover all angles and time slots.
• The right personalities! Proactive, confident, approachable.
• A clear plan for how you want to engage visitors from every side.
Otherwise, you risk creating a beautiful, expensive space that people admire from afar… but never actually step into.
At the end of the day, design attracts, but people convert.
If you’re unsure whether an island stand is the right fit for your brand or your team, drop us a message.
We can talk through what will actually work for your goals (and your budget).
#ExhibitionTips #EventStrategy #BrandExperience #EventProfsUK #ExhibitionDesign
Let’s talk about island stands for a minute. They look great. They make an impact. They can own a hall when done right. But here’s the catch:
They don’t work without the right people 👯
We’ve seen so many island stands that look incredible… and then sit empty because no one’s thought about how to staff them properly.
The more open space you have, the more proactive your team needs to be.
There’s nowhere to hide, no back wall to lean on, and no funnel to naturally draw people in.
Every direction is a front. Every visitor is a potential conversation.
So if you’re investing in an island stand, make sure you’re also investing in:
• Enough people to cover all angles and time slots.
• The right personalities! Proactive, confident, approachable.
• A clear plan for how you want to engage visitors from every side.
Otherwise, you risk creating a beautiful, expensive space that people admire from afar… but never actually step into.
At the end of the day, design attracts, but people convert.
If you’re unsure whether an island stand is the right fit for your brand or your team, drop us a message.
We can talk through what will actually work for your goals (and your budget).
#ExhibitionTips #EventStrategy #BrandExperience #EventProfsUK #ExhibitionDesign
What an incredible few days at @eventbuyerslive 🙌🏻
Our Managing Director, Jack Saward, represented Saward Marketing & Events, joining three days full of inspiration, energy, and brilliant people who make this industry what it is.
We’re proud that Jack was part of the #PinkClub again this year, a fantastic group of ambassadors helping others connect, collaborate, and celebrate the best of our industry. 💖
A huge thank you to everyone who made the event so special. He’s back in the office today and come away inspired, grateful, and proud to be part of such an amazing community. He also seems very tired!
Until next year, #EBL25 ✨
#EventsIndustry #ProfessionalCuddle #WeCreateExperiences #eventprofs
What an incredible few days at @eventbuyerslive 🙌🏻
Our Managing Director, Jack Saward, represented Saward Marketing & Events, joining three days full of inspiration, energy, and brilliant people who make this industry what it is.
We’re proud that Jack was part of the #PinkClub again this year, a fantastic group of ambassadors helping others connect, collaborate, and celebrate the best of our industry. 💖
A huge thank you to everyone who made the event so special. He’s back in the office today and come away inspired, grateful, and proud to be part of such an amazing community. He also seems very tired!
Until next year, #EBL25 ✨
#EventsIndustry #ProfessionalCuddle #WeCreateExperiences #eventprofs
We often get asked: What’s the secret to a successful exhibition?
The reality is, there isn`t one.
Exhibitions work like machines, with hundreds of moving parts that need to fall into place at the right time.
But over the years, we’ve noticed a few things that consistently make the difference between a good exhibition and a great one.
Here are five top tips the Saward team swear by:
1. Start with the ‘why’ - Be clear on your objectives. Why are you doing it? What do you want people to take away?
2. Nail the logistics - Think about the who, what, where and when. The best creative ideas come once you’ve set a solid foundation.
3. Design with purpose - Every detail should reinforce your brand, your message and the experience you want to create.
4. Manage the energy - When your team’s energy is balanced and positive, your attendees will feel it too.
5. Keep the momentum going – Just because the event’s ended, doesn’t mean the conversation should. The follow-up is where the real impact happens.
Of course, every exhibition is different, but follow these top tips and success might have a funny way of following...
Get in touch to find out how we can bring your exhibition to life.
#EventProfsUK #ExhibitionDelivery
We often get asked: What’s the secret to a successful exhibition?
The reality is, there isn`t one.
Exhibitions work like machines, with hundreds of moving parts that need to fall into place at the right time.
But over the years, we’ve noticed a few things that consistently make the difference between a good exhibition and a great one.
Here are five top tips the Saward team swear by:
1. Start with the ‘why’ - Be clear on your objectives. Why are you doing it? What do you want people to take away?
2. Nail the logistics - Think about the who, what, where and when. The best creative ideas come once you’ve set a solid foundation.
3. Design with purpose - Every detail should reinforce your brand, your message and the experience you want to create.
4. Manage the energy - When your team’s energy is balanced and positive, your attendees will feel it too.
5. Keep the momentum going – Just because the event’s ended, doesn’t mean the conversation should. The follow-up is where the real impact happens.
Of course, every exhibition is different, but follow these top tips and success might have a funny way of following...
Get in touch to find out how we can bring your exhibition to life.
#EventProfsUK #ExhibitionDelivery
October! For us it`s been the month of miles, meetings, and momentum.
While our team is out busy delivering events, October also tends to be one of our most outward-facing months of the year.
It’s full of client meetings, paperwork deadlines, proposal writing, and a fair few miles on the road (and rail) to keep those all-important connections alive.
In just one week alone, we confirmed six new events for 2026, with more conversations in the diary and proposals already underway.
It’s been brilliant catching up with familiar faces, as well as finalising details with clients overseas.
What makes us proud is how many of these projects are with returning clients. Brands that trust us year after year because they see us as part of their own team. That’s exactly what we’ve always set out to achieve at Saward Marketing & Events: long-term partnerships built on trust, care, and results.
And you know what`s just as rewarding? The new projects coming through recommendations, from existing partners, people moving into new roles, and peers who’ve seen what we deliver and want that same support for their own events.
Yes, October has been busy. But that`s exactly how we like it. How`s yours been?
#EventProfsUK #EventStrategy #ExhibitionExperts #EventManagement
October! For us it`s been the month of miles, meetings, and momentum.
While our team is out busy delivering events, October also tends to be one of our most outward-facing months of the year.
It’s full of client meetings, paperwork deadlines, proposal writing, and a fair few miles on the road (and rail) to keep those all-important connections alive.
In just one week alone, we confirmed six new events for 2026, with more conversations in the diary and proposals already underway.
It’s been brilliant catching up with familiar faces, as well as finalising details with clients overseas.
What makes us proud is how many of these projects are with returning clients. Brands that trust us year after year because they see us as part of their own team. That’s exactly what we’ve always set out to achieve at Saward Marketing & Events: long-term partnerships built on trust, care, and results.
And you know what`s just as rewarding? The new projects coming through recommendations, from existing partners, people moving into new roles, and peers who’ve seen what we deliver and want that same support for their own events.
Yes, October has been busy. But that`s exactly how we like it. How`s yours been?
#EventProfsUK #EventStrategy #ExhibitionExperts #EventManagement
NDAs come with the territory in our world of events.
It means we can’t always share the photos, name-drops, or behind-the-scenes stories of some of the projects we`re most proud of.
But here’s what we can say...
We`re grateful for the trust that some of the world’s biggest and best brands place in us to deliver quietly, strategically, and well.
Sometimes that means us being front and centre. Other times, it means blending into the background as an extension of their team.
Either way, the measure of success isn’t how loudly we shout about it, it’s in the relationships built, the problems solved, and the events that just… work.
Not every project makes it to LinkedIn, but that doesn’t make them any less meaningful. In fact, those are often the ones that stay with me the longest.
Do my fellow NDAers agree?
#EventProfsUK #ExhibitionDelivery
NDAs come with the territory in our world of events.
It means we can’t always share the photos, name-drops, or behind-the-scenes stories of some of the projects we`re most proud of.
But here’s what we can say...
We`re grateful for the trust that some of the world’s biggest and best brands place in us to deliver quietly, strategically, and well.
Sometimes that means us being front and centre. Other times, it means blending into the background as an extension of their team.
Either way, the measure of success isn’t how loudly we shout about it, it’s in the relationships built, the problems solved, and the events that just… work.
Not every project makes it to LinkedIn, but that doesn’t make them any less meaningful. In fact, those are often the ones that stay with me the longest.
Do my fellow NDAers agree?
#EventProfsUK #ExhibitionDelivery
We`re proud to be at Event Buyers Live this year, and even proud of our Founder Jack Saward, who is a returning 2025 Ambassador.
Three days at EBL can truly change the game for the full year.
The event is packed with important conversations, partnership potential, and the chance to be in a room with the right people who genuinely want to make events better for all.
If you’re an event organiser and:
• You handle procurement or event budgets
• You want to benchmark new products, services and solutions
• You’d benefit from building new industry relationships
Then team Saward Marketing and Events would love to see you there...
📅 10–12 November 2025
📍 @Event Buyers Live
Applications close on 31st October so if you`re interested, act fast! We`d recommend you speak to Janine Walmsley or one of the team.
We seriously cannot wait for this, and are especially looking forward to seeing our friends, GL Events, Trojan Security, Red Box, Plantworx, Hillhead, Versitile to name a few.
See you there?
#EventBuyersLive #EventProfsUK #EventProcurement #EventNetworking
We`re proud to be at Event Buyers Live this year, and even proud of our Founder Jack Saward, who is a returning 2025 Ambassador.
Three days at EBL can truly change the game for the full year.
The event is packed with important conversations, partnership potential, and the chance to be in a room with the right people who genuinely want to make events better for all.
If you’re an event organiser and:
• You handle procurement or event budgets
• You want to benchmark new products, services and solutions
• You’d benefit from building new industry relationships
Then team Saward Marketing and Events would love to see you there...
📅 10–12 November 2025
📍 @Event Buyers Live
Applications close on 31st October so if you`re interested, act fast! We`d recommend you speak to Janine Walmsley or one of the team.
We seriously cannot wait for this, and are especially looking forward to seeing our friends, GL Events, Trojan Security, Red Box, Plantworx, Hillhead, Versitile to name a few.
See you there?
#EventBuyersLive #EventProfsUK #EventProcurement #EventNetworking
"You and your team made the whole process so much smoother and easier than I ever anticipated."
This is what it`s all about for us.
Our mission is to make the entire event process as smooth and easy as possible for our clients, and everyone we encounter at events.
Events can be complicated.
New (to you) and large venues can be challenging to navigate.
Travelling with your team and kit across the globe to a new country can mean all sorts of obstacles you didn`t know existed.
We`re here to help every step of the way.
Got an event coming up that you`re exhibiting at and would like some support? You know where to find us. And if we can`t help you, we`ll point you in the direction of the team that can.
"You and your team made the whole process so much smoother and easier than I ever anticipated."
This is what it`s all about for us.
Our mission is to make the entire event process as smooth and easy as possible for our clients, and everyone we encounter at events.
Events can be complicated.
New (to you) and large venues can be challenging to navigate.
Travelling with your team and kit across the globe to a new country can mean all sorts of obstacles you didn`t know existed.
We`re here to help every step of the way.
Got an event coming up that you`re exhibiting at and would like some support? You know where to find us. And if we can`t help you, we`ll point you in the direction of the team that can.
We interrupted Jack`s recovery time to ask for his September reflections, and you can probably tell from this video it`s been an AMAZING but BUSY September.
The Saward Marketing and Events team have been working with 15 clients across 5 shows.
🛠 IMHX
🚜 Vertikal Days
🌾 RWM Expo
🚤 EMO Hannover
🏗 Plantworx
The team have pulled out all of the stops.
The feedback we`ve gotten from clients has been incredible.
And we`ve got an exciting October and November ahead too.
How`s your September been?
#EventProfsUK #ExhibitionTips #EventMarketing #PostEventPlanning #ExhibitionExperts #EventSupport #EventStrategy #BrandExperience #ExhibitionDesign
We interrupted Jack`s recovery time to ask for his September reflections, and you can probably tell from this video it`s been an AMAZING but BUSY September.
The Saward Marketing and Events team have been working with 15 clients across 5 shows.
🛠 IMHX
🚜 Vertikal Days
🌾 RWM Expo
🚤 EMO Hannover
🏗 Plantworx
The team have pulled out all of the stops.
The feedback we`ve gotten from clients has been incredible.
And we`ve got an exciting October and November ahead too.
How`s your September been?
#EventProfsUK #ExhibitionTips #EventMarketing #PostEventPlanning #ExhibitionExperts #EventSupport #EventStrategy #BrandExperience #ExhibitionDesign
It’s always rewarding to see our clients get such positive outcomes from the events we support.
At @rwm.expo, the feedback wasn’t just about the stand design and service we provided, it was also about the show itself. The team had fantastic engagement, with great quality visitors coming through their space. The investment they made into their stand is already looking promising, giving their sales team strong opportunities for the months ahead.
A big thank you to Stuart McCrum and the @mclanahancorporation team for trusting us to be part of your extended team on this project, it’s been a pleasure working alongside you.
#rwm2025 #eventdesign #recycling #professionalcuddle #wecreateexperiences
It’s always rewarding to see our clients get such positive outcomes from the events we support.
At @rwm.expo, the feedback wasn’t just about the stand design and service we provided, it was also about the show itself. The team had fantastic engagement, with great quality visitors coming through their space. The investment they made into their stand is already looking promising, giving their sales team strong opportunities for the months ahead.
A big thank you to Stuart McCrum and the @mclanahancorporation team for trusting us to be part of your extended team on this project, it’s been a pleasure working alongside you.
#rwm2025 #eventdesign #recycling #professionalcuddle #wecreateexperiences
A hill we`ll die on... What happens after an event is just as important as what happens during it.
Too many teams let the energy drop the moment the lights go off, but that’s when the real opportunities can slip away.
Here’s how we keep the momentum going for our clients:
💪 Follow up with purpose: More than a “thanks for stopping by”. Make it personal and relevant.
📊 Act on your data: Leads with no follow-up are just names in a spreadsheet.
🤝 Debrief like you mean it! What worked? What flopped? What can we improve next time?
If you’ve put months of effort into showing up well, don’t let the impact fade just because the vans have left.
And we`re curious, who’s nailed their post-event follow-up with you recently? Let’s give them a shout-out.
#EventMarketing #ExhibitionTips #PostEventPlanning #EventProfsUK #EventData
A hill we`ll die on... What happens after an event is just as important as what happens during it.
Too many teams let the energy drop the moment the lights go off, but that’s when the real opportunities can slip away.
Here’s how we keep the momentum going for our clients:
💪 Follow up with purpose: More than a “thanks for stopping by”. Make it personal and relevant.
📊 Act on your data: Leads with no follow-up are just names in a spreadsheet.
🤝 Debrief like you mean it! What worked? What flopped? What can we improve next time?
If you’ve put months of effort into showing up well, don’t let the impact fade just because the vans have left.
And we`re curious, who’s nailed their post-event follow-up with you recently? Let’s give them a shout-out.
#EventMarketing #ExhibitionTips #PostEventPlanning #EventProfsUK #EventData
Behind every successful event, there’s often a huge team and chain of people that makes it happen.
At Saward Marketing & Events, we spend a lot of time talking about how we support our clients. But really, none of it would be possible without the brilliant people behind the work.
The ones behind “the professional cuddle.”
This is a thank you to our team.
🧑💼 Whether you’re full-time, part-time, or freelance.
👷♀️ Whether you’re with us every day, or just once a year.
Every single one of you brings something unique, and our clients feel the difference because of it.
It’s not just the things they see, it’s all the things they don’t.
The problem is fixed before they’ve even noticed.
The calm heads in stressful moments.
The details handled so smoothly that clients can focus on what really matters.
So here’s to the Saward Marketing and Events team. You’re the reason the “professional cuddle” isn’t just a phrase… it’s a standard. And we couldn’t do any of it without you.
#TeamSaward #EventProfsUK #ExhibitionExperts #EventSupport #TradeShowPros
Behind every successful event, there’s often a huge team and chain of people that makes it happen.
At Saward Marketing & Events, we spend a lot of time talking about how we support our clients. But really, none of it would be possible without the brilliant people behind the work.
The ones behind “the professional cuddle.”
This is a thank you to our team.
🧑💼 Whether you’re full-time, part-time, or freelance.
👷♀️ Whether you’re with us every day, or just once a year.
Every single one of you brings something unique, and our clients feel the difference because of it.
It’s not just the things they see, it’s all the things they don’t.
The problem is fixed before they’ve even noticed.
The calm heads in stressful moments.
The details handled so smoothly that clients can focus on what really matters.
So here’s to the Saward Marketing and Events team. You’re the reason the “professional cuddle” isn’t just a phrase… it’s a standard. And we couldn’t do any of it without you.
#TeamSaward #EventProfsUK #ExhibitionExperts #EventSupport #TradeShowPros
Want to talk about event design that actually works? You’re in the right place…
We’re always saying a stand that just looks good isn’t good enough.
It’s got to feel good. Flow properly. Keep people engaged long enough to spark real conversations.
Here are a few things we always keep in mind when designing spaces for our clients:
🧭 Make it easy to navigate. A stand should feel like a journey, not a maze.
🎯 Start with purpose. Every design decision should link back to why you’re there in the first place.
🪑 Comfort counts. Give people a spot to pause, chat, and connect. It makes all the difference.
🎨 Lighting + colour = atmosphere. They set the tone before your team says a word.
💡 Tech has to earn its place. Don’t throw in a touchscreen just because it looks fancy.
Often, it’s the simplest, cleanest designs that create the strongest impact.
The goal should be to invite, not overwhelm.
To spark conversations.
To leave people remembering your brand, not just your stand.
What do you think makes an exhibition space truly work? We’d love to hear your thoughts.
#EventStrategy #ExhibitionDesign #BrandExperience #EventProfsUk #ExhibitionTips
Want to talk about event design that actually works? You’re in the right place…
We’re always saying a stand that just looks good isn’t good enough.
It’s got to feel good. Flow properly. Keep people engaged long enough to spark real conversations.
Here are a few things we always keep in mind when designing spaces for our clients:
🧭 Make it easy to navigate. A stand should feel like a journey, not a maze.
🎯 Start with purpose. Every design decision should link back to why you’re there in the first place.
🪑 Comfort counts. Give people a spot to pause, chat, and connect. It makes all the difference.
🎨 Lighting + colour = atmosphere. They set the tone before your team says a word.
💡 Tech has to earn its place. Don’t throw in a touchscreen just because it looks fancy.
Often, it’s the simplest, cleanest designs that create the strongest impact.
The goal should be to invite, not overwhelm.
To spark conversations.
To leave people remembering your brand, not just your stand.
What do you think makes an exhibition space truly work? We’d love to hear your thoughts.
#EventStrategy #ExhibitionDesign #BrandExperience #EventProfsUk #ExhibitionTips
Unlocking the Full Potential of Retainers in Marketing, PR, and Event Management
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You might not always see what we’re up to at Saward Marketing & Events, but trust us… we’re busy!
Working in event management often means staying behind the scenes. Whether it’s because clients prefer discretion or we’re supporting our industry peers and fellow event agencies, a lot of what […]