Hands up who is excited for their 2025 events calendar 🙌
This year is already shaping up to be another fantastic year for team Saward Marketing & Events. With exciting projects already underway across the UK, Europe, and North America, we’re […]
EVENTS & EXHIBITIONS
PUBLIC RELATIONS
PROJECT MANAGEMENT
DESIGN
Follow us on Instagram
Ok yes, a stand is just a structure. But an experience is what makes people remember your brand.
At Saward Marketing and events, we know that it’s not enough to just show up to an event... you need to stand (yes pun intended) out.
From eye-catching design to seamless logistics, we create event experiences that draw people in, start conversations, and leave a lasting impression.
Because it’s not just about looking good, it’s about creating real business opportunities.
We helped our client in these photos with everything from a saxophonist, fire dancers and the longest bar you are likely to have in a structure!
Ready to make an impact at your next event? Let’s chat.
#EventMarketing #BrandImpact #EventExperts #ExhibitionLife
Ok yes, a stand is just a structure. But an experience is what makes people remember your brand.
At Saward Marketing and events, we know that it’s not enough to just show up to an event... you need to stand (yes pun intended) out.
From eye-catching design to seamless logistics, we create event experiences that draw people in, start conversations, and leave a lasting impression.
Because it’s not just about looking good, it’s about creating real business opportunities.
We helped our client in these photos with everything from a saxophonist, fire dancers and the longest bar you are likely to have in a structure!
Ready to make an impact at your next event? Let’s chat.
#EventMarketing #BrandImpact #EventExperts #ExhibitionLife
🦅 What. A. Season.
(Personal post from Jack)
Myself and the team at Saward Marketing & Events have absolutely loved supporting the Newcastle Eagles Women’s Basketball team this year and what a season it’s been! 💪🏽🏀
Led by the incredible Coach Chloe Gaynor (SLB Coach of the year) and inspirational Captain Tiarra Hodges (SLB Team of the year), this team has gone from strength to strength, achieving their best ever league finish in regular season. On the court and off it, they’ve shown true leadership, teamwork, and grit.
Crowds have grown week after week, proving there’s a real appetite for women’s sport in the North East and real opportunities for businesses to get behind female role models doing amazing things in sport.
We’re so proud to have played a small part in their journey, and we’d encourage other organisations to explore how they can support both the women’s team and the fantastic work of the Newcastle Eagles Foundation.
Although I wasn`t at the sponsors evening and won`t be at our supporters event this Monday (I’m out of the country working another event!), the business will be represented, because it’s important the team knows how much we value their incredible hard work this season.
Well done too to the people you don`t see on court. All the full time and part time staff and the volunteers who make it happen.
We already can’t wait for next season.
#OnceAnEagle #MakeSomeNoise #NewcastleEagles #WomensBasketball #SupportWomensSport #NorthEastSport
Gary Forster (credit for the team photo!)
🦅 What. A. Season.
(Personal post from Jack)
Myself and the team at Saward Marketing & Events have absolutely loved supporting the Newcastle Eagles Women’s Basketball team this year and what a season it’s been! 💪🏽🏀
Led by the incredible Coach Chloe Gaynor (SLB Coach of the year) and inspirational Captain Tiarra Hodges (SLB Team of the year), this team has gone from strength to strength, achieving their best ever league finish in regular season. On the court and off it, they’ve shown true leadership, teamwork, and grit.
Crowds have grown week after week, proving there’s a real appetite for women’s sport in the North East and real opportunities for businesses to get behind female role models doing amazing things in sport.
We’re so proud to have played a small part in their journey, and we’d encourage other organisations to explore how they can support both the women’s team and the fantastic work of the Newcastle Eagles Foundation.
Although I wasn`t at the sponsors evening and won`t be at our supporters event this Monday (I’m out of the country working another event!), the business will be represented, because it’s important the team knows how much we value their incredible hard work this season.
Well done too to the people you don`t see on court. All the full time and part time staff and the volunteers who make it happen.
We already can’t wait for next season.
#OnceAnEagle #MakeSomeNoise #NewcastleEagles #WomensBasketball #SupportWomensSport #NorthEastSport
Gary Forster (credit for the team photo!)
We`ve been thinking a lot lately about how events don’t come with extensions or delays. When the doors open, you need to be ready - absolutely no excuses.
That’s why we believe in smart scheduling and solid teamwork. They`re everything to us at Saward Marketing and Events.
Long days on-site are part of the deal, but they shouldn’t be every day. We make sure we`ve done everything we can to prep before arriving on-site to avoid those long days and burnout.
We believe in leading from the front. So, if the team’s starting early or working late, Jack is there too. Whether it’s hands-on support or just making sure there’s enough coffee (and healthy snacks!) to keep things going.
I truly believe successful events aren’t just about hard work. They’re about smart work. Do you agree?
#EventMarketing #BrandImpact #EventExperts #ExhibitionLife
We`ve been thinking a lot lately about how events don’t come with extensions or delays. When the doors open, you need to be ready - absolutely no excuses.
That’s why we believe in smart scheduling and solid teamwork. They`re everything to us at Saward Marketing and Events.
Long days on-site are part of the deal, but they shouldn’t be every day. We make sure we`ve done everything we can to prep before arriving on-site to avoid those long days and burnout.
We believe in leading from the front. So, if the team’s starting early or working late, Jack is there too. Whether it’s hands-on support or just making sure there’s enough coffee (and healthy snacks!) to keep things going.
I truly believe successful events aren’t just about hard work. They’re about smart work. Do you agree?
#EventMarketing #BrandImpact #EventExperts #ExhibitionLife
We can’t wait for this one! And we’re so happy to be one of the preferred suppliers for the brand new @iceexpo25
It’s a fresh and exciting addition to the events calendar, launching in Ireland this month!
A huge shout-out to Danielle and the brilliant team behind ICE Expo. It really is shaping up to be an unmissable industry gathering, and we’re proud to play a small part in supporting its success.
If you’re in the world of Construction, Plant or Machinery, this is one for your diary! 📅
Check out the full info below, and we’ll see you there.
#ICEExpo #ConstructionEvents #PlantMachinery #IndustryEvents #EventProfs #IrelandEvents #PreferredSupplier
We can’t wait for this one! And we’re so happy to be one of the preferred suppliers for the brand new @iceexpo25
It’s a fresh and exciting addition to the events calendar, launching in Ireland this month!
A huge shout-out to Danielle and the brilliant team behind ICE Expo. It really is shaping up to be an unmissable industry gathering, and we’re proud to play a small part in supporting its success.
If you’re in the world of Construction, Plant or Machinery, this is one for your diary! 📅
Check out the full info below, and we’ll see you there.
#ICEExpo #ConstructionEvents #PlantMachinery #IndustryEvents #EventProfs #IrelandEvents #PreferredSupplier
Jack`s back with another selection of top (still random) tips for budding exhibitors. These are a great sounding board to compare your current exhibiting plan against:
📦 Product
Don`t fall into the trap of trying to bring as much of your product range as possible - it`s overwhelming for attendees and a hassle for you. Instead, pick the products that best showcase the quality of the manufacturing and value of your wider range.
🤝 People
Having the right people on your stand is essential for making a lasting impression on visitors - and the best professionals in the industry aren`t always the best as operating a front of house role. Make sure the people representing you are able to engage with the public and serve as a great advert for your team.
🚀 Space
At a minimum, 30% of your stand should be space. When you overcrowd your area, you lose the ability to invite visitors into your space, and instead force them into the uncomfortably crowded walkways. By preserving space at your stand, you can easily draw attendees in and engage in conversation, without spilling into the walkway.
If you`ve got more questions or topics you`d like to see Jacks response to, let us know in the comments.
And of course, get in touch for any exhibiting support or advice - we would love to help.
#ExhibitionLife #ExhibitorTips #EventProfsUK #EventStrategy
Jack`s back with another selection of top (still random) tips for budding exhibitors. These are a great sounding board to compare your current exhibiting plan against:
📦 Product
Don`t fall into the trap of trying to bring as much of your product range as possible - it`s overwhelming for attendees and a hassle for you. Instead, pick the products that best showcase the quality of the manufacturing and value of your wider range.
🤝 People
Having the right people on your stand is essential for making a lasting impression on visitors - and the best professionals in the industry aren`t always the best as operating a front of house role. Make sure the people representing you are able to engage with the public and serve as a great advert for your team.
🚀 Space
At a minimum, 30% of your stand should be space. When you overcrowd your area, you lose the ability to invite visitors into your space, and instead force them into the uncomfortably crowded walkways. By preserving space at your stand, you can easily draw attendees in and engage in conversation, without spilling into the walkway.
If you`ve got more questions or topics you`d like to see Jacks response to, let us know in the comments.
And of course, get in touch for any exhibiting support or advice - we would love to help.
#ExhibitionLife #ExhibitorTips #EventProfsUK #EventStrategy
What`s the secret to a successful event? Spoiler: It’s not just about a pretty stand.
A successful event happens when:
💡 Your team knows exactly where to be and when. Navigating a new country, language, public transport system is daunting!
🎯 Your brand message is clear and engaging. No mixed messages.
👥 Your audience feels drawn in and valued, both to the value you add as a service, but the entire experience too.
For our clients, we deliver the full event experience. Strategy, execution, and everything in between.
Ready to turn your next event into a business win, and make things as simple as possible for you and your team? Just get in touch.
#EventManagement #BrandActivation #EventStrategy #ExhibitionStrategy
What`s the secret to a successful event? Spoiler: It’s not just about a pretty stand.
A successful event happens when:
💡 Your team knows exactly where to be and when. Navigating a new country, language, public transport system is daunting!
🎯 Your brand message is clear and engaging. No mixed messages.
👥 Your audience feels drawn in and valued, both to the value you add as a service, but the entire experience too.
For our clients, we deliver the full event experience. Strategy, execution, and everything in between.
Ready to turn your next event into a business win, and make things as simple as possible for you and your team? Just get in touch.
#EventManagement #BrandActivation #EventStrategy #ExhibitionStrategy
bauma 2025. What. A. Week. It’s hard to sum up a show the size of bauma in one post, but we`re giving it a go...
600,000+ visitors from 200 countries and regions
614,000m2 event space
3,601 exhibitors
And our clients right at the heart of it.
- Screenpod Design and Manufacturing (Northern Ireland)
- Axiomatic Technologies Corporation (Canada)
- Bell Equipment South Africa
- FLEXXAIRE INC. (Canada)
- CMS Cepcor (England)
Each brought something different to the show, but what they all had in common was the ambition to make an impact.
And that’s where we came in.
From project managing logistics to making sure every detail was perfect on-site, Bauma reminded us that the work we do behind the scenes is what allows our clients to shine in front of them.
Massive thanks to our clients for trusting us, and to our wider team and partners who helped bring it all together.
Now, bring on bauma 2028!
hashtag#bauma2025 hashtag#ExhibitionExperts hashtag#EventDelivery hashtag#Exhibitions
bauma 2025. What. A. Week. It’s hard to sum up a show the size of bauma in one post, but we`re giving it a go...
600,000+ visitors from 200 countries and regions
614,000m2 event space
3,601 exhibitors
And our clients right at the heart of it.
- Screenpod Design and Manufacturing (Northern Ireland)
- Axiomatic Technologies Corporation (Canada)
- Bell Equipment South Africa
- FLEXXAIRE INC. (Canada)
- CMS Cepcor (England)
Each brought something different to the show, but what they all had in common was the ambition to make an impact.
And that’s where we came in.
From project managing logistics to making sure every detail was perfect on-site, Bauma reminded us that the work we do behind the scenes is what allows our clients to shine in front of them.
Massive thanks to our clients for trusting us, and to our wider team and partners who helped bring it all together.
Now, bring on bauma 2028!
hashtag#bauma2025 hashtag#ExhibitionExperts hashtag#EventDelivery hashtag#Exhibitions
We still love a hard copy! 📖✈️
Catching up on the latest Hospitality and Events North whilst NOT travelling this weekend, and what a packed issue!
✅ Great to see our @theeventsinsight Podcast Season Sponsor @wybostonlakes Resort recognised as finalists in two awards
✅ @profeshonali championing the events sector`s role in economic growth
✅ Jennifer Vance sharing her honest journey into freelance life
We love taking a step back and seeing all the great things happening across the industry. 🙌
#EventProfs #HospitalityIndustry #WeCreateExperiences #Eventprofs #TheEventsInsight #EventsIndustry #OnTheGoReading #IndustryNews
We still love a hard copy! 📖✈️
Catching up on the latest Hospitality and Events North whilst NOT travelling this weekend, and what a packed issue!
✅ Great to see our @theeventsinsight Podcast Season Sponsor @wybostonlakes Resort recognised as finalists in two awards
✅ @profeshonali championing the events sector`s role in economic growth
✅ Jennifer Vance sharing her honest journey into freelance life
We love taking a step back and seeing all the great things happening across the industry. 🙌
#EventProfs #HospitalityIndustry #WeCreateExperiences #Eventprofs #TheEventsInsight #EventsIndustry #OnTheGoReading #IndustryNews
It doesn`t matter whether you`re showcasing heavy machinery, luxury vehicles or pencil sharpeners. Successful exhibitions come down to the details!
- Engaging booth design
- Strategic positioning
- Flawless execution
- Inviting hospitality
- Fun swag
At Saward Marketing and Events, we combine our decades of technical expertise, wide network of suppliers and our creative flair to make sure your brand isn’t just seen at events, it’s remembered.
Want our support in making the most of your next event? Just get in touch.
#EventManagement #BrandActivation #EventStrategy #ExhibitionStrategy
It doesn`t matter whether you`re showcasing heavy machinery, luxury vehicles or pencil sharpeners. Successful exhibitions come down to the details!
- Engaging booth design
- Strategic positioning
- Flawless execution
- Inviting hospitality
- Fun swag
At Saward Marketing and Events, we combine our decades of technical expertise, wide network of suppliers and our creative flair to make sure your brand isn’t just seen at events, it’s remembered.
Want our support in making the most of your next event? Just get in touch.
#EventManagement #BrandActivation #EventStrategy #ExhibitionStrategy
Late nights. Early mornings. And sometimes, both in the same day. Working in events means being adaptable.
One minute you’re on-site before sunrise, the next you’re still there well past midnight. It comes with the territory, but it’s not something you can (or should) do day after day without a plan.
That’s where good planning makes all the difference, not just in the logistics, but in how you look after your team.
For us, that means:
– Having the right people in place
– Build and derig schedules that are actually realistic
– Knowing when to take a break, eat something decent and reset
We`ve always believed you should never ask your team to do something you wouldn’t do yourself as a leader. If they’re starting early or staying late, we`re right there with them. Whether it’s helping get the job done or just making sure there’s coffee and snacks to keep things going.
Because getting the job done is one thing. Doing it well, and still having the energy for the next one? That’s what really matters.
#EventBuild #ExhibitionLife #EventStrategy #ExhibitionStand
Late nights. Early mornings. And sometimes, both in the same day. Working in events means being adaptable.
One minute you’re on-site before sunrise, the next you’re still there well past midnight. It comes with the territory, but it’s not something you can (or should) do day after day without a plan.
That’s where good planning makes all the difference, not just in the logistics, but in how you look after your team.
For us, that means:
– Having the right people in place
– Build and derig schedules that are actually realistic
– Knowing when to take a break, eat something decent and reset
We`ve always believed you should never ask your team to do something you wouldn’t do yourself as a leader. If they’re starting early or staying late, we`re right there with them. Whether it’s helping get the job done or just making sure there’s coffee and snacks to keep things going.
Because getting the job done is one thing. Doing it well, and still having the energy for the next one? That’s what really matters.
#EventBuild #ExhibitionLife #EventStrategy #ExhibitionStand
We always appreciate client testimonials, but every now and then, one really hits home and almost brings a tear to our eye.
Huge thanks to Nicola Troy, National Key Account Manager at @strickland_mfg for this extremely kind feedback. It`s moments like these that remind us why we do what we do.
Can`t wait to be back onsite with the StricklandMFG team at @scotplant, @plantworxconstructionshow and loads of other events soon.
Want support at your next event from a team you can rely on? Just get in touch.
#ExhibitionLife #EventStrategy #EventProfs #EventBuild
We always appreciate client testimonials, but every now and then, one really hits home and almost brings a tear to our eye.
Huge thanks to Nicola Troy, National Key Account Manager at @strickland_mfg for this extremely kind feedback. It`s moments like these that remind us why we do what we do.
Can`t wait to be back onsite with the StricklandMFG team at @scotplant, @plantworxconstructionshow and loads of other events soon.
Want support at your next event from a team you can rely on? Just get in touch.
#ExhibitionLife #EventStrategy #EventProfs #EventBuild
The Saward Marketing & Events team have been onsite at @bauma.official for a couple of weeks now.
We love being engrossed in events in the weeks before doors open, where we can really work deeply with our clients to ensure they have the biggest impact.
The scale of bauma is absolutely HUGE. If you haven`t been before, here`s a video of Jack cycling around the site, showing just a fraction of the event build.
We`re working 5 clients across 4 different locations across the site, so the bike is coming in very handy!
What`s the biggest scale event you`ve been to? And will we be seeing any of you there?
#EventBuild #ExhibitionLife #EventStrategy
The Saward Marketing & Events team have been onsite at @bauma.official for a couple of weeks now.
We love being engrossed in events in the weeks before doors open, where we can really work deeply with our clients to ensure they have the biggest impact.
The scale of bauma is absolutely HUGE. If you haven`t been before, here`s a video of Jack cycling around the site, showing just a fraction of the event build.
We`re working 5 clients across 4 different locations across the site, so the bike is coming in very handy!
What`s the biggest scale event you`ve been to? And will we be seeing any of you there?
#EventBuild #ExhibitionLife #EventStrategy
Maximising Event Opportunities Amid Economic Shifts: What the Recent UK Budget Means for 2025 Event Calendar
The recent Labour budget statement introduces policy shifts that businesses may need to factor into their 2025 event and exhibition strategies. From economic adjustments to reformed corporate taxation and new […]
Exhibit or Explore? Making Smart Trade Show Decisions
With thousands of trade shows happening annually across the globe, deciding where to exhibit can be a daunting challenge for any business. As an event management professional with over 30 […]