We’ve been supporting clients at the @agritechnica exhibition in Hannover for years, delivering creative, reliable, end-to-end event support at one of the world’s biggest agricultural exhibitions.
From the moment the halls open, to the second the last box is packed, our team is there to make sure everything runs smoothly for all of our clients.
We know @hannover_messe inside out, from accommodation challenges and vehicle access, to build regulations, local suppliers, and the best way to bring a brand to life in a venue this size.
One of our long-standing clients put it better than we ever could:
“Jack Saward and his group have always provided a professional service resulting in great looking stands that attract visitors. We`ve used them across Europe for years, and every time they deliver. When we`ve not taken their advice, we’ve regretted it!”
– Owner, SmartAG Systems
So, whether you’re exhibiting for the first time or looking for a new event partner who will take the pressure off and deliver results, we’d love to chat.
Get in touch and we can build something brilliant together.
We’ve been supporting clients at the @agritechnica exhibition in Hannover for years, delivering creative, reliable, end-to-end event support at one of the world’s biggest agricultural exhibitions.
From the moment the halls open, to the second the last box is packed, our team is there to make sure everything runs smoothly for all of our clients.
We know @hannover_messe inside out, from accommodation challenges and vehicle access, to build regulations, local suppliers, and the best way to bring a brand to life in a venue this size.
One of our long-standing clients put it better than we ever could:
“Jack Saward and his group have always provided a professional service resulting in great looking stands that attract visitors. We`ve used them across Europe for years, and every time they deliver. When we`ve not taken their advice, we’ve regretted it!”
– Owner, SmartAG Systems
So, whether you’re exhibiting for the first time or looking for a new event partner who will take the pressure off and deliver results, we’d love to chat.
Get in touch and we can build something brilliant together.
We were so pleased to hear discussions happening at @bauma.official this year about sustainable construction. But naturally it left us wondering, what about sustainable construction of events? 🤔
Here are our 2 cents...
🚗 Travel
Transport is a huge contributor to the event industry`s significant carbon footprint. Across the build, event days and break, hundreds or thousands of journeys are made to attend or work at these locations, making incentivising eco-friendly transport so important.
We regularly get positive feedback about how much we use (where possible) members of the team who live closer to events, or have genuine local knowledge which enhances our delivery and also reduces our carbon footprint for staff travel.
We also love when events choose to run reward schemes or discounts for attendees or employees who travel by public transport, and should ensure a viable public transport option is available.
🔋 Digitialisation
With so many exciting tech innovations in the event sector, the opportunity to minimise printing and waste is huge.
Electric signage, event apps to replace physical maps or leaflets, and digital badging solutions could all be part of a plan to improve the sustainability of an event.
🚮 Plastic Reduction
We`ve all left an event or tradeshow with a tote bag bursting with freebie plastic swag we never end up using.
In the interest of minimising unnecessary plastic usage, exhibitors can get creative with their stand display and offerings to attendees - discounts, digital giveaways or smaller eco friendly gifts.
They`re great ways to draw in engaged attendees without offering them yet another branded biro...
Let us know if you`d like more top sustainability tips.
If factoring sustainable practices into your event or exhibitor stand is proving a challenge, get in touch today to chat with the team. We`d love to help!
#ExhibitionLife #ExhibitorTips #EventProfsUK #EventStrategy #WeCreateExperiences
We were so pleased to hear discussions happening at @bauma.official this year about sustainable construction. But naturally it left us wondering, what about sustainable construction of events? 🤔
Here are our 2 cents...
🚗 Travel
Transport is a huge contributor to the event industry`s significant carbon footprint. Across the build, event days and break, hundreds or thousands of journeys are made to attend or work at these locations, making incentivising eco-friendly transport so important.
We regularly get positive feedback about how much we use (where possible) members of the team who live closer to events, or have genuine local knowledge which enhances our delivery and also reduces our carbon footprint for staff travel.
We also love when events choose to run reward schemes or discounts for attendees or employees who travel by public transport, and should ensure a viable public transport option is available.
🔋 Digitialisation
With so many exciting tech innovations in the event sector, the opportunity to minimise printing and waste is huge.
Electric signage, event apps to replace physical maps or leaflets, and digital badging solutions could all be part of a plan to improve the sustainability of an event.
🚮 Plastic Reduction
We`ve all left an event or tradeshow with a tote bag bursting with freebie plastic swag we never end up using.
In the interest of minimising unnecessary plastic usage, exhibitors can get creative with their stand display and offerings to attendees - discounts, digital giveaways or smaller eco friendly gifts.
They`re great ways to draw in engaged attendees without offering them yet another branded biro...
Let us know if you`d like more top sustainability tips.
If factoring sustainable practices into your event or exhibitor stand is proving a challenge, get in touch today to chat with the team. We`d love to help!
#ExhibitionLife #ExhibitorTips #EventProfsUK #EventStrategy #WeCreateExperiences
Hands up who’s attending @@plantworxconstructionshow 2025? 🙌
We’re proud to have been part of the PlantWorx journey since the very beginning, working closely with both the show team and exhibitors to deliver event spaces that truly showcase the strength of their brands.
This September, the event finds a new home in The Newark Showground and we’ll be right there again, supporting both new and returning exhibitors in creating spaces they can be proud of.
And for us at Saward Marketing & Events, it’s never just about the build.
We provide personal support every step of the way. From those first conversations about what you really need, through the planning and logistics, onsite during the show, and even during your post-event review.
We know how much work has to go into making these events a success. So we’re here to help ease that pressure and make sure your stand not only looks the part but performs too.
If you’re exhibiting at Plantworx this year (or even just considering it), let’s have a chat. We’d love to support you.
#Plantworx2025 #ConstructionExhibition #ExhibitionStandDesign #TradeShowSupport #EventMarketing #EventProfs #EventProfsUK
Hands up who’s attending @@plantworxconstructionshow 2025? 🙌
We’re proud to have been part of the PlantWorx journey since the very beginning, working closely with both the show team and exhibitors to deliver event spaces that truly showcase the strength of their brands.
This September, the event finds a new home in The Newark Showground and we’ll be right there again, supporting both new and returning exhibitors in creating spaces they can be proud of.
And for us at Saward Marketing & Events, it’s never just about the build.
We provide personal support every step of the way. From those first conversations about what you really need, through the planning and logistics, onsite during the show, and even during your post-event review.
We know how much work has to go into making these events a success. So we’re here to help ease that pressure and make sure your stand not only looks the part but performs too.
If you’re exhibiting at Plantworx this year (or even just considering it), let’s have a chat. We’d love to support you.
#Plantworx2025 #ConstructionExhibition #ExhibitionStandDesign #TradeShowSupport #EventMarketing #EventProfs #EventProfsUK
Please note: this video contains some flash photography ⚠️
Finding interesting venues can be easier said than done, but here are some key things to think about when you`re on the hunt! 💒
Establish what you need from the venue - get specific! This client needed a location for product photoshoot, so we were looking for good lighting, open space and plenty of plain wall for backdrops.
Scout around - explore different location options, this is where you can get creative! Keep an open mind and try to envision how your client could make each potential venue work for them.
Go and see them! Getting into the space in-person is essential. Always make the time for a visit.
If you need support with venue finding, or just to chat with an agency that "gets it", get in touch today to see how we can help!
#VenueFinding #Events #EventManagement #WeCreateExperiences
Please note: this video contains some flash photography ⚠️
Finding interesting venues can be easier said than done, but here are some key things to think about when you`re on the hunt! 💒
Establish what you need from the venue - get specific! This client needed a location for product photoshoot, so we were looking for good lighting, open space and plenty of plain wall for backdrops.
Scout around - explore different location options, this is where you can get creative! Keep an open mind and try to envision how your client could make each potential venue work for them.
Go and see them! Getting into the space in-person is essential. Always make the time for a visit.
If you need support with venue finding, or just to chat with an agency that "gets it", get in touch today to see how we can help!
#VenueFinding #Events #EventManagement #WeCreateExperiences
We’re all about going above and beyond, so when someone in the industry sees that and calls it out, it means a lot.
Huge thanks to Ross Robertson for the kind words. Ross is a colleague we know and respect and has seen first-hand how we work. This testimonial is one of those “yes, this is exactly what we’re about” moments.
At Saward Marketing & Events, we always aim to become an extension of our clients’ teams, jumping in with ideas, energy, and a proper sleeves-rolled-up attitude.
That means hitting deadlines, solving problems before they become problems, and never treating any project like a one-size-fits-all.
Thanks again to Ross and the team for trusting us to help bring their visions to life. Feedback like this keeps us sharp and motivated to keep raising the bar.
If you’re looking for a team who’ll slot in, step up, and bring your event to life the way you imagined it, let’s have a chat.
#EventProfsUK #ExhibitionLife #ExhibitionExperts #WeCreateExperiences #ProfessionalCuddle
We’re all about going above and beyond, so when someone in the industry sees that and calls it out, it means a lot.
Huge thanks to Ross Robertson for the kind words. Ross is a colleague we know and respect and has seen first-hand how we work. This testimonial is one of those “yes, this is exactly what we’re about” moments.
At Saward Marketing & Events, we always aim to become an extension of our clients’ teams, jumping in with ideas, energy, and a proper sleeves-rolled-up attitude.
That means hitting deadlines, solving problems before they become problems, and never treating any project like a one-size-fits-all.
Thanks again to Ross and the team for trusting us to help bring their visions to life. Feedback like this keeps us sharp and motivated to keep raising the bar.
If you’re looking for a team who’ll slot in, step up, and bring your event to life the way you imagined it, let’s have a chat.
#EventProfsUK #ExhibitionLife #ExhibitionExperts #WeCreateExperiences #ProfessionalCuddle
We asked Jack for his best travel advice when working events.
So he decided to film his thoughts while on the windy open down of a ferry as he was travelling back from an event.
Sadly, travel for events is often not so glamorous. It’s 4am alarms, unhealthy snacks, and trying to do some emails with the terrible wifi.
Jack’s trick? Travel smart, and it’s often different for every show.
✈️ Big international event? Always arrive early. Delays are stressful. Running late to build is the worst.
🚆 European exhibitions? Know your public transport options. Some venues are great for trains, others not so much.
🛏️ Late night builds or derigs? Yes, it`s great to consider accommodation within walking distance, but you should also consider if you can rent a house with more comfortable living areas. It all depends on which vehicles you have with you, and how many staff/days you`re there for.
🎒 And always bring: Painkillers, backup chargers, a change of clothes, and healthy snacks you actually like.
At Saward Marketing and Events, we’ve done this enough to know it’s the small, practical wins that make the biggest difference. We can’t stop the 5am starts, but we can help make the whole experience smoother, for you and your team.
#EventsIndustryTips #ExhibitionLife
We asked Jack for his best travel advice when working events.
So he decided to film his thoughts while on the windy open down of a ferry as he was travelling back from an event.
Sadly, travel for events is often not so glamorous. It’s 4am alarms, unhealthy snacks, and trying to do some emails with the terrible wifi.
Jack’s trick? Travel smart, and it’s often different for every show.
✈️ Big international event? Always arrive early. Delays are stressful. Running late to build is the worst.
🚆 European exhibitions? Know your public transport options. Some venues are great for trains, others not so much.
🛏️ Late night builds or derigs? Yes, it`s great to consider accommodation within walking distance, but you should also consider if you can rent a house with more comfortable living areas. It all depends on which vehicles you have with you, and how many staff/days you`re there for.
🎒 And always bring: Painkillers, backup chargers, a change of clothes, and healthy snacks you actually like.
At Saward Marketing and Events, we’ve done this enough to know it’s the small, practical wins that make the biggest difference. We can’t stop the 5am starts, but we can help make the whole experience smoother, for you and your team.
#EventsIndustryTips #ExhibitionLife
If we’ve said it once, we’ll say it a thousand times… Designing an exhibition space isn`t just about making it look good. It`s about making it work. But it`s also got to be realistic for your budget.
At Saward Marketing & Events, we don’t just build bold, eye-catching stands. We make sure they feel immersive, flow naturally, and fit your goals and budget.
That starts with understanding the venue inside out, knowing how people move through a space, and being honest from the get go about what’s realistic.
We’ve seen stands that look incredibly impressive but miss the mark.
Too crowded.
Too complicated.
Too expensive to bring to life.
That’s why we focus on getting the balance right!
Creativity, purpose, and practicality.
If you’re planning to exhibit and want a space that delivers on more than just first impressions, we’d love to chat.
#ExhibitionDesign #EventMarketing #TradeShowTips #WeCreateExperiences #ProfessionalCuddle
If we’ve said it once, we’ll say it a thousand times… Designing an exhibition space isn`t just about making it look good. It`s about making it work. But it`s also got to be realistic for your budget.
At Saward Marketing & Events, we don’t just build bold, eye-catching stands. We make sure they feel immersive, flow naturally, and fit your goals and budget.
That starts with understanding the venue inside out, knowing how people move through a space, and being honest from the get go about what’s realistic.
We’ve seen stands that look incredibly impressive but miss the mark.
Too crowded.
Too complicated.
Too expensive to bring to life.
That’s why we focus on getting the balance right!
Creativity, purpose, and practicality.
If you’re planning to exhibit and want a space that delivers on more than just first impressions, we’d love to chat.
#ExhibitionDesign #EventMarketing #TradeShowTips #WeCreateExperiences #ProfessionalCuddle
Ok yes, a stand is just a structure. But an experience is what makes people remember your brand.
At Saward Marketing and events, we know that it’s not enough to just show up to an event... you need to stand (yes pun intended) out.
From eye-catching design to seamless logistics, we create event experiences that draw people in, start conversations, and leave a lasting impression.
Because it’s not just about looking good, it’s about creating real business opportunities.
We helped our client in these photos with everything from a saxophonist, fire dancers and the longest bar you are likely to have in a structure!
Ready to make an impact at your next event? Let’s chat.
#EventMarketing #BrandImpact #EventExperts #ExhibitionLife
Ok yes, a stand is just a structure. But an experience is what makes people remember your brand.
At Saward Marketing and events, we know that it’s not enough to just show up to an event... you need to stand (yes pun intended) out.
From eye-catching design to seamless logistics, we create event experiences that draw people in, start conversations, and leave a lasting impression.
Because it’s not just about looking good, it’s about creating real business opportunities.
We helped our client in these photos with everything from a saxophonist, fire dancers and the longest bar you are likely to have in a structure!
Ready to make an impact at your next event? Let’s chat.
#EventMarketing #BrandImpact #EventExperts #ExhibitionLife
🦅 What. A. Season.
(Personal post from Jack)
Myself and the team at Saward Marketing & Events have absolutely loved supporting the Newcastle Eagles Women’s Basketball team this year and what a season it’s been! 💪🏽🏀
Led by the incredible Coach Chloe Gaynor (SLB Coach of the year) and inspirational Captain Tiarra Hodges (SLB Team of the year), this team has gone from strength to strength, achieving their best ever league finish in regular season. On the court and off it, they’ve shown true leadership, teamwork, and grit.
Crowds have grown week after week, proving there’s a real appetite for women’s sport in the North East and real opportunities for businesses to get behind female role models doing amazing things in sport.
We’re so proud to have played a small part in their journey, and we’d encourage other organisations to explore how they can support both the women’s team and the fantastic work of the Newcastle Eagles Foundation.
Although I wasn`t at the sponsors evening and won`t be at our supporters event this Monday (I’m out of the country working another event!), the business will be represented, because it’s important the team knows how much we value their incredible hard work this season.
Well done too to the people you don`t see on court. All the full time and part time staff and the volunteers who make it happen.
We already can’t wait for next season.
#OnceAnEagle #MakeSomeNoise #NewcastleEagles #WomensBasketball #SupportWomensSport #NorthEastSport
Gary Forster (credit for the team photo!)
🦅 What. A. Season.
(Personal post from Jack)
Myself and the team at Saward Marketing & Events have absolutely loved supporting the Newcastle Eagles Women’s Basketball team this year and what a season it’s been! 💪🏽🏀
Led by the incredible Coach Chloe Gaynor (SLB Coach of the year) and inspirational Captain Tiarra Hodges (SLB Team of the year), this team has gone from strength to strength, achieving their best ever league finish in regular season. On the court and off it, they’ve shown true leadership, teamwork, and grit.
Crowds have grown week after week, proving there’s a real appetite for women’s sport in the North East and real opportunities for businesses to get behind female role models doing amazing things in sport.
We’re so proud to have played a small part in their journey, and we’d encourage other organisations to explore how they can support both the women’s team and the fantastic work of the Newcastle Eagles Foundation.
Although I wasn`t at the sponsors evening and won`t be at our supporters event this Monday (I’m out of the country working another event!), the business will be represented, because it’s important the team knows how much we value their incredible hard work this season.
Well done too to the people you don`t see on court. All the full time and part time staff and the volunteers who make it happen.
We already can’t wait for next season.
#OnceAnEagle #MakeSomeNoise #NewcastleEagles #WomensBasketball #SupportWomensSport #NorthEastSport
Gary Forster (credit for the team photo!)
We`ve been thinking a lot lately about how events don’t come with extensions or delays. When the doors open, you need to be ready - absolutely no excuses.
That’s why we believe in smart scheduling and solid teamwork. They`re everything to us at Saward Marketing and Events.
Long days on-site are part of the deal, but they shouldn’t be every day. We make sure we`ve done everything we can to prep before arriving on-site to avoid those long days and burnout.
We believe in leading from the front. So, if the team’s starting early or working late, Jack is there too. Whether it’s hands-on support or just making sure there’s enough coffee (and healthy snacks!) to keep things going.
I truly believe successful events aren’t just about hard work. They’re about smart work. Do you agree?
#EventMarketing #BrandImpact #EventExperts #ExhibitionLife
We`ve been thinking a lot lately about how events don’t come with extensions or delays. When the doors open, you need to be ready - absolutely no excuses.
That’s why we believe in smart scheduling and solid teamwork. They`re everything to us at Saward Marketing and Events.
Long days on-site are part of the deal, but they shouldn’t be every day. We make sure we`ve done everything we can to prep before arriving on-site to avoid those long days and burnout.
We believe in leading from the front. So, if the team’s starting early or working late, Jack is there too. Whether it’s hands-on support or just making sure there’s enough coffee (and healthy snacks!) to keep things going.
I truly believe successful events aren’t just about hard work. They’re about smart work. Do you agree?
#EventMarketing #BrandImpact #EventExperts #ExhibitionLife
We can’t wait for this one! And we’re so happy to be one of the preferred suppliers for the brand new @iceexpo25
It’s a fresh and exciting addition to the events calendar, launching in Ireland this month!
A huge shout-out to Danielle and the brilliant team behind ICE Expo. It really is shaping up to be an unmissable industry gathering, and we’re proud to play a small part in supporting its success.
If you’re in the world of Construction, Plant or Machinery, this is one for your diary! 📅
Check out the full info below, and we’ll see you there.
#ICEExpo #ConstructionEvents #PlantMachinery #IndustryEvents #EventProfs #IrelandEvents #PreferredSupplier
We can’t wait for this one! And we’re so happy to be one of the preferred suppliers for the brand new @iceexpo25
It’s a fresh and exciting addition to the events calendar, launching in Ireland this month!
A huge shout-out to Danielle and the brilliant team behind ICE Expo. It really is shaping up to be an unmissable industry gathering, and we’re proud to play a small part in supporting its success.
If you’re in the world of Construction, Plant or Machinery, this is one for your diary! 📅
Check out the full info below, and we’ll see you there.
#ICEExpo #ConstructionEvents #PlantMachinery #IndustryEvents #EventProfs #IrelandEvents #PreferredSupplier
Jack`s back with another selection of top (still random) tips for budding exhibitors. These are a great sounding board to compare your current exhibiting plan against:
📦 Product
Don`t fall into the trap of trying to bring as much of your product range as possible - it`s overwhelming for attendees and a hassle for you. Instead, pick the products that best showcase the quality of the manufacturing and value of your wider range.
🤝 People
Having the right people on your stand is essential for making a lasting impression on visitors - and the best professionals in the industry aren`t always the best as operating a front of house role. Make sure the people representing you are able to engage with the public and serve as a great advert for your team.
🚀 Space
At a minimum, 30% of your stand should be space. When you overcrowd your area, you lose the ability to invite visitors into your space, and instead force them into the uncomfortably crowded walkways. By preserving space at your stand, you can easily draw attendees in and engage in conversation, without spilling into the walkway.
If you`ve got more questions or topics you`d like to see Jacks response to, let us know in the comments.
And of course, get in touch for any exhibiting support or advice - we would love to help.
#ExhibitionLife #ExhibitorTips #EventProfsUK #EventStrategy
Jack`s back with another selection of top (still random) tips for budding exhibitors. These are a great sounding board to compare your current exhibiting plan against:
📦 Product
Don`t fall into the trap of trying to bring as much of your product range as possible - it`s overwhelming for attendees and a hassle for you. Instead, pick the products that best showcase the quality of the manufacturing and value of your wider range.
🤝 People
Having the right people on your stand is essential for making a lasting impression on visitors - and the best professionals in the industry aren`t always the best as operating a front of house role. Make sure the people representing you are able to engage with the public and serve as a great advert for your team.
🚀 Space
At a minimum, 30% of your stand should be space. When you overcrowd your area, you lose the ability to invite visitors into your space, and instead force them into the uncomfortably crowded walkways. By preserving space at your stand, you can easily draw attendees in and engage in conversation, without spilling into the walkway.
If you`ve got more questions or topics you`d like to see Jacks response to, let us know in the comments.
And of course, get in touch for any exhibiting support or advice - we would love to help.
#ExhibitionLife #ExhibitorTips #EventProfsUK #EventStrategy
Working in event management often means staying behind the scenes. Whether it’s because clients prefer discretion or we’re supporting our industry peers and fellow event agencies, a lot of what […]
I’ve been on the client side, juggling five different agencies to get one event over the line. It’s stressful, inefficient, and too often things slip through the cracks. So we […]
We were proud to see our very own Jack Saward featured in the latest StandOut Magazine (Stand Out Live Events Magazine) article on something we feel passionately about… working with […]
