✨ Reflecting on 2024 ✨
Last year was a true milestone for Saward Marketing & Events – our busiest and most rewarding year to date! It brought incredible opportunities, valuable lessons, and unforgettable collaborations with both our core team and extended family of clients and partners.
2024 reminded us why we do what we do: it’s not just about delivering great events, but enjoying the journey, building meaningful connections, and creating moments that last.
As we step into 2025, we’re ready for another whirlwind of time zones, packed schedules, and memorable projects. Through it all, we’ll stay grounded, smiling, and focused on creating extraordinary experiences.
Thank you to everyone who was part of our story last year, and here’s to new adventures with all those we’ll work with this year! Let’s make it one to remember! 🥂
📸: Matt, capturing the energy we’re bringing into 2025.
#NewYear #WeCreateExperiences #EventsIndustry #Reflection #BusinessJourney #SmilesAllTheWay #professionalcuddle
✨ Reflecting on 2024 ✨
Last year was a true milestone for Saward Marketing & Events – our busiest and most rewarding year to date! It brought incredible opportunities, valuable lessons, and unforgettable collaborations with both our core team and extended family of clients and partners.
2024 reminded us why we do what we do: it’s not just about delivering great events, but enjoying the journey, building meaningful connections, and creating moments that last.
As we step into 2025, we’re ready for another whirlwind of time zones, packed schedules, and memorable projects. Through it all, we’ll stay grounded, smiling, and focused on creating extraordinary experiences.
Thank you to everyone who was part of our story last year, and here’s to new adventures with all those we’ll work with this year! Let’s make it one to remember! 🥂
📸: Matt, capturing the energy we’re bringing into 2025.
#NewYear #WeCreateExperiences #EventsIndustry #Reflection #BusinessJourney #SmilesAllTheWay #professionalcuddle
To our valued clients, colleagues, and friends,
As the festive season approaches, we want to take a moment to thank you for your support, collaboration, businesses and friendship throughout the year.
We wish you a holiday season filled with joy, relaxation, and memories with your loved ones. May this time of year bring you peace and inspiration as we look ahead to an exciting 2025 together.
Stay safe, enjoy the festivities, and here’s to a successful and rewarding new year! 🥂🎄🌟
Warmest wishes from all the team Saward Marketing & Events
#HappyHolidays #ThankYou #FestiveSeason #Gratitude #ProfessionalCuddle #WeCreateExperiences
To our valued clients, colleagues, and friends,
As the festive season approaches, we want to take a moment to thank you for your support, collaboration, businesses and friendship throughout the year.
We wish you a holiday season filled with joy, relaxation, and memories with your loved ones. May this time of year bring you peace and inspiration as we look ahead to an exciting 2025 together.
Stay safe, enjoy the festivities, and here’s to a successful and rewarding new year! 🥂🎄🌟
Warmest wishes from all the team Saward Marketing & Events
#HappyHolidays #ThankYou #FestiveSeason #Gratitude #ProfessionalCuddle #WeCreateExperiences
How has it already been a week since we kicked off The Events Insight: On Tour at @wybostonlakes? 🎙️
We had the pleasure of bringing back familiar faces; @nathanpangus , Luke Buckley, Ben Keast, and @craigomathie, for some insightful group discussions, while also sneaking in a local chat with Charlie Gardener from @rsp_uk (you might want to keep an eye out for her in Season 14 👀).
Of course, with Karen and Jack at the helm, there were plenty of laughs and giggles alongside the serious conversations!
Here’s a quick glimpse of the day, thanks to some great behind-the-scenes shots from @mattgloverphoto. Now, James, it’s over to you, let’s see how you get your own back on Matt in the final edits! 🎥
P.S. No, we haven’t invested in the big Orange Bus… yet! 🚌
#TheEventsInsight #OnTour #Podcast #Season14 #BehindTheScenes #WybostonLakes #WeCreateExperiences #EventProfs #EventManagement
How has it already been a week since we kicked off The Events Insight: On Tour at @wybostonlakes? 🎙️
We had the pleasure of bringing back familiar faces; @nathanpangus , Luke Buckley, Ben Keast, and @craigomathie, for some insightful group discussions, while also sneaking in a local chat with Charlie Gardener from @rsp_uk (you might want to keep an eye out for her in Season 14 👀).
Of course, with Karen and Jack at the helm, there were plenty of laughs and giggles alongside the serious conversations!
Here’s a quick glimpse of the day, thanks to some great behind-the-scenes shots from @mattgloverphoto. Now, James, it’s over to you, let’s see how you get your own back on Matt in the final edits! 🎥
P.S. No, we haven’t invested in the big Orange Bus… yet! 🚌
#TheEventsInsight #OnTour #Podcast #Season14 #BehindTheScenes #WybostonLakes #WeCreateExperiences #EventProfs #EventManagement
🎄From the entire Events Insight team, we want to spread some holiday cheer and heartfelt gratitude! 🎅
A massive THANK YOU to our incredible listeners, amazing sponsors, and dedicated team who make this podcast possible. Your support fuels us to keep bringing you insights, stories, and inspiration from the fantastic professionals working across our industry.
🎧 Haven’t tuned in yet? Why not start now? With nearly 100 episodes under our belt, there`s no better time to catch up before Season 14 kicks off in the new year. And stay tuned, our exciting new "On Tour" feature is coming very soon!
Shout out to the team Lia Bover Armstrong, Jenny Davies, Tommy Deedigan, Claire Pisira, Scarlet Olivera Sanchez, Emma Couldridge, Matt Glover Brand Photographer, James Cooper, Nathaniel Brown, Ellan Campbell-Swann 🦚, Jack Saward and Karen Edwards
#TheEventsInsight #EventProfs #WeCreateExperiences #Podcast #Season14 #OnTour #ThankYou #MerryChristmas #eventplanners
🎄From the entire Events Insight team, we want to spread some holiday cheer and heartfelt gratitude! 🎅
A massive THANK YOU to our incredible listeners, amazing sponsors, and dedicated team who make this podcast possible. Your support fuels us to keep bringing you insights, stories, and inspiration from the fantastic professionals working across our industry.
🎧 Haven’t tuned in yet? Why not start now? With nearly 100 episodes under our belt, there`s no better time to catch up before Season 14 kicks off in the new year. And stay tuned, our exciting new "On Tour" feature is coming very soon!
Shout out to the team Lia Bover Armstrong, Jenny Davies, Tommy Deedigan, Claire Pisira, Scarlet Olivera Sanchez, Emma Couldridge, Matt Glover Brand Photographer, James Cooper, Nathaniel Brown, Ellan Campbell-Swann 🦚, Jack Saward and Karen Edwards
#TheEventsInsight #EventProfs #WeCreateExperiences #Podcast #Season14 #OnTour #ThankYou #MerryChristmas #eventplanners
Seven Years of Gratitude, Growth, and Memories
(A post from Jack)
Seven years ago, I made one of the hardest decisions of my life: closing a family business that had thrived in the events sector for over 30 years. We had just received devastating news, my father urgently needed a life-saving transplant. Priorities were clear, I chose to spend those months with family, not on event sites.
While the decision itself was straightforward, the aftermath was something I didn’t anticipate. Our clients showered us with understanding and heartfelt messages, but one phone call stood out. A client we still work with today said, “We can’t lose you, Jack. You’re part of our extended team. How can we support you?” (I cant remember the exact words but they were similar to that!)
That call kept me in the industry I love. I transitioned to freelance for them, allowing me to balance family time with my professional commitments.
Fast forward to today, and the story has a happy continuation: yesterday, I celebrated another birthday with my dad, thanks to a successful transplant. While he misses the events industry, we’re all grateful for what truly matters, having him here to make more memories.
This morning, as messages come in from colleagues and clients celebrating seven years of our new business Saward Marketing & Events, I found myself reflecting on the relationships that shaped this journey. That one client’s belief in me seven years ago became the foundation for everything we’ve built since.
If there’s a takeaway, it’s this: cherish the people around you, they are life’s true constants. And remember, business isn’t just about transactions; it’s about relationships that uplift and inspire. Today, I reached out to that client again to say thank you. Without them, we wouldn’t be here, celebrating this milestone.
Here’s to making meaningful connections and cherishing every moment.
#ResilienceInBusiness #ClientRelationships #ProfessionalCuddle #WeCreateExperiences #FamilyFirst #EventIndustryStories
#SupportMatters #MakingMemories #LifeLessons #eventprofs
Seven Years of Gratitude, Growth, and Memories
(A post from Jack)
Seven years ago, I made one of the hardest decisions of my life: closing a family business that had thrived in the events sector for over 30 years. We had just received devastating news, my father urgently needed a life-saving transplant. Priorities were clear, I chose to spend those months with family, not on event sites.
While the decision itself was straightforward, the aftermath was something I didn’t anticipate. Our clients showered us with understanding and heartfelt messages, but one phone call stood out. A client we still work with today said, “We can’t lose you, Jack. You’re part of our extended team. How can we support you?” (I cant remember the exact words but they were similar to that!)
That call kept me in the industry I love. I transitioned to freelance for them, allowing me to balance family time with my professional commitments.
Fast forward to today, and the story has a happy continuation: yesterday, I celebrated another birthday with my dad, thanks to a successful transplant. While he misses the events industry, we’re all grateful for what truly matters, having him here to make more memories.
This morning, as messages come in from colleagues and clients celebrating seven years of our new business Saward Marketing & Events, I found myself reflecting on the relationships that shaped this journey. That one client’s belief in me seven years ago became the foundation for everything we’ve built since.
If there’s a takeaway, it’s this: cherish the people around you, they are life’s true constants. And remember, business isn’t just about transactions; it’s about relationships that uplift and inspire. Today, I reached out to that client again to say thank you. Without them, we wouldn’t be here, celebrating this milestone.
Here’s to making meaningful connections and cherishing every moment.
#ResilienceInBusiness #ClientRelationships #ProfessionalCuddle #WeCreateExperiences #FamilyFirst #EventIndustryStories
#SupportMatters #MakingMemories #LifeLessons #eventprofs
Happy Thanksgiving!
Today, we`re especially grateful for all our amazing listeners and the incredible guests who have joined us on the podcast. Your stories, insights, and support have made this journey so rewarding.
Here’s to sharing more conversations, building connections, and continuing to inspire one another. Wishing you all a wonderful day filled with gratitude, joy, and maybe even a little pumpkin pie! 🦃
#Thanksgiving #EventProfs #WeCreateExperiences #Gratitude #PodcastCommunity
Happy Thanksgiving!
Today, we`re especially grateful for all our amazing listeners and the incredible guests who have joined us on the podcast. Your stories, insights, and support have made this journey so rewarding.
Here’s to sharing more conversations, building connections, and continuing to inspire one another. Wishing you all a wonderful day filled with gratitude, joy, and maybe even a little pumpkin pie! 🦃
#Thanksgiving #EventProfs #WeCreateExperiences #Gratitude #PodcastCommunity
Why Do Events and Trade Shows Still Work?
It`s a question we’re often asked. You’d think that by the time individuals or companies approach us, they’ve already decided to participate, but that’s not always the case. Here are some of our thoughts on why events and trade shows remain vital in today’s world.
In an era where digital connections dominate, events and trade shows offer something irreplaceable — human connection.
These gatherings allow brands to tell their stories face-to-face, showcase their products in real time, and engage all the senses. They provide a platform for genuine conversations, building trust and fostering relationships that go beyond transactional interactions. Whether it’s closing deals, forming partnerships, or gaining industry insights, the value of meeting in person is immeasurable.
Attendees frequently highlight the unique energy at live events: the chance encounters with the right people, the inspiration from immersive experiences, and the clarity these events bring to their professional goals.
For exhibitors, events offer a chance to cut through the digital noise. They create opportunities to stand out in a crowded marketplace and connect directly with an engaged audience. This is something we always encourage our clients to take full advantage of.
Of course, in today’s economic climate, every decision must be a wise one, especially when budgets are under pressure. Yet, for those who commit to events, the possibilities and opportunities consistently outweigh the costs.
#WeCreateExperiences #ProfessionalCuddle #TradeShows #Networking #BusinessOpportunities #EventIndustry #EventProfs #EventManagement
Why Do Events and Trade Shows Still Work?
It`s a question we’re often asked. You’d think that by the time individuals or companies approach us, they’ve already decided to participate, but that’s not always the case. Here are some of our thoughts on why events and trade shows remain vital in today’s world.
In an era where digital connections dominate, events and trade shows offer something irreplaceable — human connection.
These gatherings allow brands to tell their stories face-to-face, showcase their products in real time, and engage all the senses. They provide a platform for genuine conversations, building trust and fostering relationships that go beyond transactional interactions. Whether it’s closing deals, forming partnerships, or gaining industry insights, the value of meeting in person is immeasurable.
Attendees frequently highlight the unique energy at live events: the chance encounters with the right people, the inspiration from immersive experiences, and the clarity these events bring to their professional goals.
For exhibitors, events offer a chance to cut through the digital noise. They create opportunities to stand out in a crowded marketplace and connect directly with an engaged audience. This is something we always encourage our clients to take full advantage of.
Of course, in today’s economic climate, every decision must be a wise one, especially when budgets are under pressure. Yet, for those who commit to events, the possibilities and opportunities consistently outweigh the costs.
#WeCreateExperiences #ProfessionalCuddle #TradeShows #Networking #BusinessOpportunities #EventIndustry #EventProfs #EventManagement
Today is International Men’s Day – Let’s Talk About Strength and Support 💙
Strength isn’t about keeping quiet or carrying burdens alone. True strength is found in reaching out, opening up, and taking steps toward healing and growth.
Men everywhere: you don’t have to suffer in silence. There’s help, understanding, and a community ready to support you. Whether it’s through a friend, family member, or professional service, talking is a powerful first step.
There are incredible organizations ready to listen:
Samaritans – Call 116 123 for confidential, 24/7 support.
CALM (Campaign Against Living Miserably) – Offering a helpline (0800 58 58 58) and webchat for those in crisis.
Movember Foundation – Championing mental health and wellbeing for men.
Let’s work together to break the stigma and ensure no one feels they have to go it alone. If you’re struggling, know that there is strength in seeking support. Let’s look out for one another today and every day.
💙 You matter. Your story matters.
#InternationalMensDay #EventProfs #EventManagement #ProfessionalCuddle #MentalHealth #SupportForMen #EndTheStigma #YouAreNotAlone
Today is International Men’s Day – Let’s Talk About Strength and Support 💙
Strength isn’t about keeping quiet or carrying burdens alone. True strength is found in reaching out, opening up, and taking steps toward healing and growth.
Men everywhere: you don’t have to suffer in silence. There’s help, understanding, and a community ready to support you. Whether it’s through a friend, family member, or professional service, talking is a powerful first step.
There are incredible organizations ready to listen:
Samaritans – Call 116 123 for confidential, 24/7 support.
CALM (Campaign Against Living Miserably) – Offering a helpline (0800 58 58 58) and webchat for those in crisis.
Movember Foundation – Championing mental health and wellbeing for men.
Let’s work together to break the stigma and ensure no one feels they have to go it alone. If you’re struggling, know that there is strength in seeking support. Let’s look out for one another today and every day.
💙 You matter. Your story matters.
#InternationalMensDay #EventProfs #EventManagement #ProfessionalCuddle #MentalHealth #SupportForMen #EndTheStigma #YouAreNotAlone
How many podcast guests can Jack catch up with in just a few days?
Apparently, the answer is 7!
Last week felt like a podcast reunion as Jack reconnected with seven previous guests over just two days.
It kicked off with Tom Alldread and Robert Lamb (whose quickfire round remains one of the most talked about moments from the podcast, definitely worth a listen if you haven’t already!)
This was followed by wonderful catch-ups with Helen Moon and Waleed Jahangir.
Not pictured (and yes, he’s been told off for this) were Neil Fagg and Caroline Clift ✒. Jack’s excuse? They were too busy running their event, a poor excuse if you ask us! Lastly, a lovely chat with Emma Holling, who featured all the way back in Season 2.
One of the joys of these chats is seeing how our guests’ journeys continue to evolve. Stay tuned to find out how Karen, Jack and the team plan to build on this idea in the coming months, exciting times ahead!
#EventProfs #EventManagement #PodcastGuests #EBL24 #EventIndustry #education
How many podcast guests can Jack catch up with in just a few days?
Apparently, the answer is 7!
Last week felt like a podcast reunion as Jack reconnected with seven previous guests over just two days.
It kicked off with Tom Alldread and Robert Lamb (whose quickfire round remains one of the most talked about moments from the podcast, definitely worth a listen if you haven’t already!)
This was followed by wonderful catch-ups with Helen Moon and Waleed Jahangir.
Not pictured (and yes, he’s been told off for this) were Neil Fagg and Caroline Clift ✒. Jack’s excuse? They were too busy running their event, a poor excuse if you ask us! Lastly, a lovely chat with Emma Holling, who featured all the way back in Season 2.
One of the joys of these chats is seeing how our guests’ journeys continue to evolve. Stay tuned to find out how Karen, Jack and the team plan to build on this idea in the coming months, exciting times ahead!
#EventProfs #EventManagement #PodcastGuests #EBL24 #EventIndustry #education
Jack here,
They’ve let me do another TikTok, Who says you can’t teach an old dog new tricks! I know it’s not perfect, but what it is, is authentic. 😉
Great few days down at @eventbuyerslive working as part of their extended team this year as an event Ambassador. What a fantastic group of peers I was surrounded by.
This event really is unique. It’s hard to capture in words, photos or videos. You’d be better chatting with someone who attended.
Time is precious in this industry, but this event is always time well spent.
Keep an eye for the final photo, the stars of the event themselves … the EBL team. Congrats on another year of great content, superb speakers and new introductions. It really is ‘The place to do business’.
As this is a heartfelt, honest post, it’s time for me to get some sleep, I can’t manage three late nights in a row anymore! 😴
#wecreateexperiences #eventmanagement #eventprofs #professionalcuddle #events #ebl24 #yag
Jack here,
They’ve let me do another TikTok, Who says you can’t teach an old dog new tricks! I know it’s not perfect, but what it is, is authentic. 😉
Great few days down at @eventbuyerslive working as part of their extended team this year as an event Ambassador. What a fantastic group of peers I was surrounded by.
This event really is unique. It’s hard to capture in words, photos or videos. You’d be better chatting with someone who attended.
Time is precious in this industry, but this event is always time well spent.
Keep an eye for the final photo, the stars of the event themselves … the EBL team. Congrats on another year of great content, superb speakers and new introductions. It really is ‘The place to do business’.
As this is a heartfelt, honest post, it’s time for me to get some sleep, I can’t manage three late nights in a row anymore! 😴
#wecreateexperiences #eventmanagement #eventprofs #professionalcuddle #events #ebl24 #yag
All we can share is a sneak peak and say ‘Bond Spy Car’
Loved this new project and new client relationship that started recently and we hope will continue as we’ve already got lots of ideas moving forward!
#astonmartin #jamesbond #exhibitions #wecreateexperiences #professionalcuddle #eventmanagement
All we can share is a sneak peak and say ‘Bond Spy Car’
Loved this new project and new client relationship that started recently and we hope will continue as we’ve already got lots of ideas moving forward!
#astonmartin #jamesbond #exhibitions #wecreateexperiences #professionalcuddle #eventmanagement
Team had a great day down on site helping to deliver a successful conference and exhibition with @cpa_planthire yesterday.
Thanks for allowing us to be part of the event again this year.
Team had a great day down on site helping to deliver a successful conference and exhibition with @cpa_planthire yesterday.
Thanks for allowing us to be part of the event again this year.
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