Where We Help Brands Exhibit
Exhibiting is about more than simply turning up with a stand. Every venue has its own layout, rules, logistics, and audience expectations, and understanding how to work within those environments is key to delivering a successful exhibition. At Saward Marketing, we support brands exhibiting across the UK and internationally, helping them plan, design, and deliver effective exhibition presences wherever they choose to show.
Below are some of the key venues where we regularly help clients exhibit.
Major UK exhibition venues
Birmingham NEC
The National Exhibition Centre in Birmingham is the UK’s largest exhibition venue and one of the busiest in Europe. With multiple halls hosting major trade shows throughout the year, the NEC offers huge exposure but also requires careful planning. We support clients with stand design, build, logistics, and on-site coordination to help them stand out in this highly competitive environment.
ExCeL London
Located in London’s Docklands, ExCeL London is a major destination for international exhibitions, conferences, and corporate events. Its scale and location make it ideal for brands targeting both UK and global audiences. We help clients navigate the practicalities of exhibiting here while ensuring their stand makes a strong impression.
Olympia London
Olympia is one of the UK’s most iconic exhibition venues. With its distinctive architecture and listed features, exhibiting at Olympia can involve additional considerations around access, rigging, and compliance. We help brands deliver stand solutions that work within the venue’s requirements while still looking polished and professional.
Other key UK venues we support
Alongside the major national venues, we also support exhibitions at a range of important regional locations, including:
- Harrogate Convention Centre – popular for specialist and professional shows
- NAEC Stoneleigh – well known for agricultural, equestrian, and outdoor industries
- Manchester Central – a major northern exhibition and conference venue
- Royal Highland Showground – hosting large-scale events and trade shows in Scotland
Exhibiting across Europe
Germany (Messe venues)
Germany is a global leader in international trade fairs, with major Messe venues in Munich, Frankfurt, Düsseldorf, and Hannover. These exhibitions attract international buyers, press, and industry leaders. We help clients prepare for the scale and expectations of German events, from stand design through to build and breakdown planning.
France (Paris Expo Porte de Versailles)
Paris Expo Porte de Versailles is France’s largest exhibition venue and a key destination for international trade shows. Exhibiting here offers strong exposure but also high competition. We help brands create confident, professional stand presences that work for an international audience.
The Netherlands (RAI Amsterdam and MECC Maastricht)
The Netherlands is home to two highly regarded venues: RAI Amsterdam and MECC Maastricht. Both host a wide range of international exhibitions and conferences. We support clients with stand planning, logistics, and delivery to ensure a smooth and effective exhibition experience.
Exhibiting in the USA
The United States offers countless exhibition opportunities, including major venues such as the Las Vegas Convention Center, which hosts some of the world’s largest trade shows. International exhibiting often requires additional coordination around shipping, schedules, and local regulations, and we help clients manage these complexities with confidence.
Supporting your exhibition wherever you go
No matter the venue, our role is the same: to help brands exhibit with confidence. From initial planning and stand design to logistics, build, and on-site delivery, Saward Marketing supports clients at every stage of the exhibition process.
If you’re planning an exhibition in the UK, Europe, or the USA, we’d be happy to talk through your requirements and recommend the best approach for your goals.